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Semester 2 Exam REVIEW - Part 2
Test Description: Semester Exam
Instructions: Answer all questions to get your test result.
1) The four Ps of marketing are product, price, place, and _____.
A
promotion
B
perception
C
people
D
purchasing
2) Segmenting a market based on where customers live is _____ segmentation.
A
target
B
location
C
geographic
D
place
3) _____ selling focuses on building long-term relationships with customers.
A
Target
B
Customer
C
Relationship
D
Consumer
4) A(n) _____ buying decision is when a consumer purchase is made with no planning or research.
A
impulse
B
routine
C
ordinary
D
limited
5) The elements of products that may be changed to meet customer needs are features, usage, and _____.
A
promotion
B
protection
C
production
D
quality
6) All the goods and services that a business sells is the _____.
A
product mix
B
catalog
C
web site
D
listing
7) The _____ is an explanation of the value of a certain product over others that are similar.
A
value proposition
B
product mix
C
selling price
D
catalog
8) The amount added to the cost of an item to determine the selling price is _____.
A
tax
B
profit
C
markup
D
base price
9) The practice of _____ sets prices high to convey quality and status.
A
price lining
B
prestige pricing
C
even pricing
D
bundling
10) A _____ is a maximum price set by the government for certain goods and services.
A
price floor
B
base price
C
break-even point
D
price ceiling
11) _____ sell products through both brick-and-mortar stores and online sites.
A
Service business
B
Drip shippers
C
Multi-channel retailers
D
E-tailers
12) The process of separating a large quantity of goods into smaller quantities for resale is _____.
A
bulk-breaking
B
packaging
C
distribution
D
freight forwarding
13) Promotion that focuses on a company rather than its products is called _____.
A
company advertising
B
industry promotion
C
institutional promotion
D
electronic promotion
14) Applying communication skills that promote goodwill between a business and the public is called _____.
A
public relations
B
marketing
C
management
D
distribution
15) _____ is a promotion strategy that uses digital elements to communicate and interact with customers.
A
Promotional design
B
Participatory marketing
C
Visual merchandising
D
Store display
16) _____ are created to track and evaluate promotion activities.
A
Metrics
B
Budgets
C
Laws
D
Professional organizations
17) A _____ is a picture, design, or graphic image that represents a brand.
A
tagline
B
brand name
C
logo
D
hook
18) _____ is the way in which a business provides services before, during, and after a purchse.
A
A warranty
B
Product support
C
Customer service
D
Selling
19) The process of making contact with people who are not expecting a sales contact are called a(n) _____.
A
unexpected call
B
substitution
C
approach
D
cold call
20) An office that is set up for the purpose of receiving and making customer calls for an organization is called a _____.
A
call center
B
service center
C
branch office
D
phone area
*select an answer for all questions
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