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New SEM 2.05 - 2.06
Test Description: New SEM 2.05 - 2.06
Instructions: Answer all questions to get your test result.
1) Which internal records might a business use to analyze information regarding customer satisfaction levels?
A
Expense reports
B
Debit receipts
C
Comment cards
D
Credit reports
2) A sports or an event marketer is having difficulty finding data about a competitor. The financial records of competitors are unavailable for public access. Which disadvantage of secondary research does this situation illustrate?
A
It can be out of date.
B
It can be time consuming
C
It can be incomplete
D
It can be costly
3) A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?
A
youth magazine
B
national news outlet
C
Government census
D
Sporting goods association
4) Which is a reason why businesses should regularly monitor their internal records that contain marketing information?
A
To compile regulatory data
B
To prioritize investment goals
C
To review employment trends
D
To analyze product performance
5) What type of competitor information is important for sports or event organizations to maintain in a database?
A
price lists
B
market size
C
consumption
D
demographics
6) Which might a sports or an event organization search to obtain marketing information?
A
internet
B
news letters
C
media
D
foundations
7) What information is usually contained in a database about competitors?
A
Production Techniques
B
Advertising media
C
Budget structure
D
Creative strategy
8) What internal records do many businesses monitor in order to obtain useful marketing information?
A
trade journals
B
sales reports
C
print ads
D
Industry projections
9) What type of marketing information might a business obtain by monitoring sales invoices?
A
sales territory
B
Service tactics
C
customer profiles
D
Profit margin
10) One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities, and the level of its services is by completing which action?
A
Reading industry publications
B
Surveying the club members
C
Collecting promotional literature
D
Viewing the websites of competitors
11) Primary research includes collecting data for which situation?
A
The current research project
B
Informational purposes only
C
Understanding the economic cycles
D
Marketers across the industry to use
*select an answer for all questions
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