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SEM: Target Market
Test Description: Target MArket
Instructions: Answer all questions to get your test result.
1) This is a group of customers with shared needs and wants, that is separated from the total market, on which the business will focus its efforts:
A
demographic target
B
market segment
C
consumer target
D
industrial segment
2) Dividing the market into physical locations:
A
geographic segmentation
B
psychographic segmentation
C
demographic segmentation
D
industrial segmentation
3) Dividing the marketing based on information such as age, income, gender, ethnic background, education, and marital status:
A
geographic segmentation
B
psychographic segmentation
C
industrial segmentation
D
demographic segmentation
4) Dividing the market based on characteristics that cannot be physically measured such as values, interests, and lifestyle:
A
geographic segmentation
B
industrial segmentation
C
demographic segmentation
D
psychographic segmentation
5) The market segment for professional boxing and bowling can be best segmented based on:
A
industrial information
B
psychographic information
C
geographic information
D
demographic information
6) Why did the NFL recently add a special line of apparel designed just for women?
A
to create additional advertising opportunities for TV networks
B
to generate greater ticket sales to women who would want to wear the apparel to games
C
to increase the number of women attending NFL games
D
to expand its demographic appeal to women and generate additional revenue
7) Some people spend a lot of their time jogging or playing video games. This is an example of:
A
industrial characteristic
B
psychographic characteristics
C
demographic characteristics
D
geographic characteristic
8) The British singer Adele appeals to a market segment that can best be described as:
A
preteen girls and teenage girls
B
age 65 and older primarily males with females
C
young teen males and late teen males
D
20’s to 50’s primarily females but includes males
9) The makers of Barbasol shaving cream and Just for Men hair coloring would most likely use which of the following sports or activities to promote their products?
A
a professional figure skating event
B
a professional bowling competition
C
a professional skateboarding competition
D
a professional wrestling event
10) The marketing concept requires maintenance of important relationships with customers.
A
True
B
False
11)
[email protected]
A
True
B
False
12) Two major goals of marketing are to determine what consumers want and how much they are willing to pay.
A
True
B
False
13) Physiological needs include recognition and respect from others.
A
True
B
False
14) Teenagers in the United States spend billions of dollars annually, making them a desirable target market.
A
False
B
True
15) Marketers should never group consumers based on the benefits derived from products or services.
A
False
B
True
16) __________ is not part of Maslow’s Hierarchy of Needs.
A
Security
B
Physiological needs
C
Financial stability
D
Self-actualization
17) Each of the following is an example of a market segment except
A
female NASCAR fans
B
students at a university who purchase season football tickets
C
freshmen at a four-year high school
D
all teenagers in the United States
18) Realization of one’s self potential is referred to as the __________ need in Maslow’s Hierarchy of Needs
A
self-esteem
B
physiological
C
self-actualization
D
security
19) Emotional purchases are more likely not to occur when
A
individuals are watching a college football rivalry and their team is winning
B
individuals are shopping for groceries on a tight budget
C
fans are given the opportunity to attend the Super Bowl
D
individuals are attending their favorite concert
20) Most consumers
A
b. conduct research before making everyday purchases
B
d. both a and c
C
a. have limited financial resources
D
c. use the decision-making process to decide how to spend their limited resources
*select an answer for all questions
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