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Marketing Exam Review Part 9
Test Description: Final exam review
Instructions: Answer all questions to get your test result.
1) The most difficult step in product development is usually
A
idea screening
B
strategy development
C
product testing
D
idea development
2) The use of test markets
A
has become less expensive due to improved research techniques
B
All of these choices are correct.
C
is a good way to hide new marketing strategies from competitors
D
allow a company to produce a limited quantity of a product to introduce to a small part of the market
3) Product enhancements
A
include guarantees and warranties.
B
reduce the number of target markets one product can satisfy.
C
do not really change the basic product.
D
include features and options.
4) All of the following are important considerations in planning the product mix except
A
All of these choices must be considered
B
packaging
C
product assortments.
D
product line
5) A name, symbol, word, or design that identifies a product, service, or company is called a
A
brand
B
logo
C
trademark
D
copyright
6) Which of the following best defines the preference level of brand recognition?
A
Consumers value the brand to the extent that they reject other brands.
B
Consumers view the brand as valuable and will choose it if it is available.
C
Consumers will not purchase the product because of the brand.
D
Consumers can recall the brand name, but it has little influence on purchases.
7) The aspect of packaging concerned with using recycled materials would be associated with
A
attraction
B
the environment
C
ease of use
D
safety
8) Which of the following would probably be classified as operating equipment?
A
a copy machine
B
the company airplane
C
paper, pencils, and paper clips
D
a truckload of coal
9) By law, a company can call a product 'new' for only___ after it has been introduced
A
six months
B
twelve months
C
one month
D
one week
10) The most difficult step in new product development is usually
A
creating and testing a sample marketing strategy for the new product
B
completing a financial analysis for the new product.
C
screening ideas to find the ones that have the greatest chance to succeed
D
finding ideas for new products
*select an answer for all questions
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