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SEM I 3.01-3.02 Study Guides
Test Description: Study Guides 3.01-3.02
Instructions: Answer all questions to get your test result.
1) Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising.
A
radio
B
out-of-home
C
newspaper
D
direct
2) A vital promotional technique for entertainment marketing is the use of
A
broadcast webs.
B
trailers.
C
distribution.
D
vertical integration
3) A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
A
Contest
B
Opt-in e-mail
C
Stadium signage
D
Newspaper
4) When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to
A
use the same advertising strategy with all markets.
B
develop different brands for each market.
C
assume that literal language translations are acceptable.
D
adapt promotional messages for each market.
5) After a volleyball player wins a gold medal in the summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of
A
loyalty marketing
B
an endorsement.
C
a sponsorship
D
publicity.
6) What form of advertising involves a company paying an athlete to appear in a televison commercial or newspaper ad?
A
Broadcast
B
Promotion
C
Endorsement
D
Testimonial
7) Males between the ages of 18–35 who are sports-minded and live in Orlando, Florida is an example of which group?
A
Demographic characteristic
B
Sponsor
C
Marketing mix
D
Niche market
8) An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have which resource?
A
Disposable income
B
Past experience
C
Leisure time
D
Athletic ability
9) Which is a factor that sports and event marketers consider when targeting customers for a specific event?
A
Demographics
B
Affiliations
C
Expectations
D
Personalities
10) What should a sport or an event do in order to be successful?
A
Earn maximum profits
B
Satisfy customer wants
C
Promote popular causes
D
Generate favorable press
11) A sporting-goods store reviews its sales records to determine if it should continue carrying snowboards. How is the store using the marketing information?
A
To evaluate vendor relationships
B
To make product-management decisions
C
To monitor employee performance
D
To schedule deliveries
12) When a sports marketer considers factors such as lifestyles and interest levels in a specific sport, he or she is segmenting a market on the basis of which segment?
A
Demographics
B
Geographics
C
Psychographics
D
Gender
13) The promoters of an extreme-sports weekend would most likely target which demographic group?
A
Young men, ages 12–34
B
Older men, ages 40–50
C
Business executives
D
Professional athletes
14) What was the name of The Lone Rangers horse?
A
Silver
B
Spot
C
Scout
D
Trigger
*select an answer for all questions
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