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SEM I 2.04-2.06
Test Description: Study Guides Review 2.04-2.06
Instructions: Answer all questions to get your test result.
1) Which of the following sources is the most appropriate for obtaining primary marketing information about fans' opinions about a rock band's new album:
A
event ushers
B
concert attendees
C
facility managers
D
concession vendors
2) One type of sport/event marketing information is information that is obtained from
A
managers
B
coaches
C
referees
D
spectators
3) One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities and the level of its services is by
A
surveying club members
B
viewing competitors' web sites
C
collecting promotional literature
D
reading industry publications
4) Primary research includes collecting data for
A
understanding economic cycles.
B
the current research project
C
marketers across the industry to use.
D
informational purposes only.
5) A database of competitor information often contains information about the competitor's
A
production techniques
B
advertising media
C
creative strategy
D
budget structure
6) Which of the following might a sport/event organization search to obtain marketing information
A
newsletters
B
media
C
internet
D
foundations
7) A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?
A
youth magazine
B
government census
C
national news outlet
D
sporting goods association
8) What type of competitor information is important for sport/event organizations to maintain in a database?
A
demographics
B
price lists
C
market size
D
consumption
9) What internal records do many businesses monitor in order to obtain useful marketing information?
A
Sales reports
B
print advertisements
C
Trade journals
D
industry projections
10) Which of the following is a reason why businesses should regularly monitor their internal records that contain marketing information:
A
To compile regulatory data
B
To review employment trends
C
To prioritize investment goals
D
To analyze product performance
11) What type of marketing information might a business obtain by monitoring sales invoices?
A
customer profiles
B
profit margin
C
sales territory
D
service tactics
12) Which of the following internal records might a business use to analyze information regarding customer satisfaction levels:
A
expense reports
B
credit reports
C
comment cards
D
debit receipts
13) A sport/event marketer is having difficulty finding data about a competitor. The competitor's financial records are not public access. Which disadvantage of secondary research does this situation illustrate?
A
It can be incomplete.
B
It can be out of date.
C
It can be time-consuming.
D
It can be costly
14) On the Andy Griffith Show, sheriff Taylor had a son named_______
A
Floyd
B
Goober
C
Opie
D
Otis
*select an answer for all questions
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