Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
SEM II 3.04-3.07
Test Description: SEMII 3.04 - 3.06 study Guide review
Instructions: Answer all questions to get your test result.
1) One reason sports or event marketers often bundle extra amenities with tickets is to perform which action?
A
Increase revenue
B
Manage distribution
C
Control publicity
D
Improve coverage
2) When developing a preseason booking strategy, the most important factors for a sports or event organization to consider are its timing, target markets, and which other one?
A
Geographic origin
B
Selling methods
C
Inventory needs
D
Security issues
3) When forecasting ticket sales for a professional basketball team, sporting event organizers should consider which factor?
A
The television network broadcast rights
B
The size of the opponent’s stadium
C
The availability of the press-box space
D
The team’s performance record
4) A successful preseason booking strategy often involves targeting which group?
A
Current ticket holders
B
Walk-up spectators
C
Community organizations
D
Occasional attendees
5) Which is a characteristic of product bundling in the sports or event industry?
A
Higher prices
B
Lower prices
C
Lower quality
D
Higher quality
6) Which is an incentive that sports organizations often use to sell tickets to large groups?
A
Merchandising
B
Advertising
C
Discounts
D
Publicity
7) Why do organizers of major events often hire the services of professional lighting and sound companies?
A
To install and operate technical systems
B
To entertain crowds during half-time shows
C
To monitor the timing of all event activities
D
To work with network broadcast crews
8) Concession stands, licensed merchandise, and luxury box seats are some of the goods and services that are usually available at which event?
A
Sport industry conference
B
Professional football game
C
Formal fund-raising dinner
D
Art exhibit and street festival
9) Which is a type of concession that sports franchises often operate in the sporting facility
A
Coat check area
B
Customer service office
C
Child care center
D
On-site retail shop
10) A vendor at the venue for the Anaheim Mighty Ducks wants to sell a product that will generate large revenue on the opening day. Which products would most likely generate this revenue?
A
Jerseys featuring a redesigned logo
B
Autograph books for children
C
Champion hockey pucks
D
Souvenir programs picturing players
11) Paramount Entertainment debuts a new ride, Thunder Rapids. Which item would have the most merchandising appeal?
A
An evergreen product
B
A soundtrack of the rapids
C
A Paramount Entertainment hat
D
An “I survived Thunder Rapids” T-shirt
12) Charlie is organizing a dance contest to raise money for the community's recreation center. Which components will Charlie need to obtain for the event?
A
Sound system, disk jockey, and flowers
B
Disk jockey, dance floor, and sound system
C
Dance floor, athletic equipment, and disk jockey
D
Sound system, dance floor, and shoes
13) When planning a major concert for a popular band, marketers factor for potentially generating significant additional profit?
A
Selling requirements
B
Merchandising opportunities
C
Financing arrangements
D
Advertising possibilities
14) It can be beneficial for a sports or event organization to develop a bartering agreement with a vendor if the agreement accomplishes which goal?
A
Helps decrease event expenses
B
Includes sales-promotion products
C
Involves obtaining food and beverage items
D
Meets the organization’s selling goals
15) Sidney is organizing a 5K run to raise money for cancer research. Sidney agrees to post the sign of the Fresh Water Company at the registration desk in exchange for bottles of water to give to the participants. This is an example of which activity?
A
Barter agreement
B
Selective distribution strategy
C
Contingency plan
D
Professional testimonial
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?