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SEM II 2.01-2.05
Test Description: SEM II Review 2.01-2.04
Instructions: Answer all questions to get your test result.
1) An important part of negotiating a sports or event sponsorship contract involves the sponsor agreeing on which component?
A
Fee and payment schedule
B
Cost of planning and production
C
Size and interest of the audience
D
Date and time of the sports event
2) A sponsorship agreement between a sports team and a local business should include which components?
A
Third-party responses
B
Tangible rewards
C
Benefits for both parties
D
Guaranteed results
3) Which is the most efficient and inexpensive way for a local youth-soccer-camp director to locate organizations that offer grant money?
A
Make cold calls to national corporations
B
Mail color brochures to all local businesses
C
Conduct online research
D
Develop a sales letter
4) Immediately following a meeting with a potential event sponsor, an event organizer should perform which task?
A
Send a thank-you card to each of the meeting participants
B
E-mail a copy of the proposal to the decision-maker
C
Ask the meeting participants for sponsorship referrals
D
Adjust the pricing options in order to obtain the sale
5) Because a prospective sponsor may have questions about the sponsorship proposal, an event organizer should plan to perform which action?
A
Reinforce important deadlines
B
Conduct follow-up activities
C
Discuss sponsorship benefits
D
Evaluate sponsorship activities
6) An event organizer is most likely to receive a grant or foundation funding if the event pertains to which outcome?
A
Generates national media coverage
B
Benefits the community
C
Includes celebrity appearances
D
Appeals to a large target market
7) What do amateur sports organizations often solicit in order to be able to operate?
A
Media coverage
B
Free publicity
C
Grant money
D
Playing time
8) To obtain operating funds, a not-for-profit sports camp for underprivileged children might seek which option?
A
Capital-improvement loans
B
Celebrity Endorsements
C
Grant or foundation monies
D
Tax refunds from the community
9) A sports or event planner contacting a local business about supporting an upcoming tennis tournament is an example of which potential role?
A
Corporate sponsors
B
Paying customers
C
Participants
D
Spectators
10) Three days after presenting a sponsorship proposal to Kula-Kola Beverage Company; Caitlin called the company’s president and asked if there were any questions or concerns about the proposal. What selling activity did Caitlin perform?
A
She communicated sponsorship benefits.
B
She negotiated terms with a vendor.
C
She upsold the level of sponsorship
D
She followed up with the potential client.
11) By assigning a staff member to communicate and coordinate activities with each of its sponsors, a sports or event organization facilitates goodwill through which action?
A
Providing efficient, ongoing service
B
Processing special orders
C
Creating expanded advertising opportunities
D
Maximizing mass-media exposure
12) Sending newsletters, acknowledging efforts, providing extra benefits, and asking opinions are ways that event organizers can accomplish which activity?
A
Improve their brands
B
Service their sponsors
C
Advertise their products
D
Encourage vendor loyalty
13) What is a benefit to a sports team coordinating outreach projects with local community organizations?
A
Attracts athletes from other sports
B
Improves relations with the media
C
Decreases the need to advertise
D
Generates public support for a team
14) Before a sports or event organization can create goals for each one of its fan bases, what must the organization do?
A
Identify the appropriate tools to deliver the public-relations message
B
Determine its strengths and weaknesses with each public
C
Evaluate the impact of various publicity messages
D
Establish a positive relationship with a member of each fan base
15) Which is an example of publicity in the sports or event industry?
A
The national soccer league secures advertising spots on network television stations.
B
A business owner purchases baseball uniforms and equipment for a Little League team.
C
A local newspaper prints a human-interest story about a college volleyball player.
D
The International Olympic Committee elects a new president to its governing boar.
16) Which statement is true regarding the importance of fans supporting sports or event activities?
A
Building fan support involves public-relations strategies designed to increase short-term sales.
B
Without ongoing fan support, popularity of a performer or profitability decreases for an organization.
C
Large sports or event organizations are usually more successful in building fan support than smaller organizations.
D
Most sports or event marketers consider spectators their most important fan base.
17) Sports or event marketers use public-relations strategies to create and maintain which characteristics?
A
Specific images
B
Suitable illusions
C
Low profiles
D
Indifferent attitudes
18) The primary objective of developing sports or event public-relations strategies is to complete which activity?
A
Develop positive relationships with corporate sponsors and advertisers
B
Encourage local businesses to purchase more tickets, concessions, and merchandise
C
Promote publicity efforts with key members of the media and business community
D
Establish a feeling of goodwill with all of the fan bases of the organization
19) Which is an example of a sports or event community outreach project?
A
A soccer team works with local businesses and the media to create school mediation programs.
B
The coordinator of an annual jazz festival applies for operating permits with government officials.
C
The XYZ magazine publishes a story about a high-profile rock star who has survived cancer.
D
A well-known track star speaks to government legislators about athletes' illegal use of steroids.
20) Sports or event organizations need to build positive relationships with the media because they have which characteristic?
A
The ability to control advertising sponsors
B
The means to spread news to the masses
C
Very few regulations that they must follow
D
Little control over what is considered newsworthy
*select an answer for all questions
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