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MARKETING
Test Description: S3 Business Functional Activities Knowledge and Understanding
Instructions: Answer all questions to get your test result.
1) Which functional activity makes customers aware of the companies products and services.
A
sales
B
purchases
C
finance
D
marketing
2) The term used to describe using email; social media, post and telephone to communicate with customers is
A
Direct mailing
B
Branding
C
Sales Promotion
D
Advertising
3) Many companies spend a lot of money making their product recognisable and associated with quality. This is known as
A
Branding
B
Celebrity Endorsement
C
Advertising
D
Promotion
4) When a famous face is used to help advertise a product or service, this is known as
A
Branding
B
Promotion
C
Celebrity Endorsement
D
Advertising
5) Every little helps, Tesco is an example of a
A
advert
B
logo
C
promotion
D
slogan
6) When products/services reach maturity, sales may start to fall and companies have to find ways of keeping the product/service popular. These are known as
A
advertising
B
product life cycle
C
extension strategies
D
sales promotions
7) Vouchers, discounts and loyalty cards are all examples of which type of promotion
A
direct mailing
B
advertising
C
sales promotions
D
celebrity endorsement
8) Which of the following is NOT a reason for branding
A
suggests quality
B
easier to introduce even more products using the brand
C
makes product/service recognisable
D
will guarantee sales
9) introduction, Growth, maturity and decline are all stages of the
A
product life cycle
B
branding process
C
advertising process
D
business cycle
10) Which of the following describes maturity stage in the product life cycle?
A
profits at their best, product well known, but sales may even start to fall
B
sales high and profits continue to grow
C
sales and profits growing quickly
D
slow sales and high costs due to new advertising
*select an answer for all questions
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