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Unit 4 MC Part 1
Test Description: Q 37-57
Instructions: Answer all questions to get your test result.
1) Marketing includes each of the following activities, except
A
manufacturing
B
advertising
C
shippping
D
packaging
2) An example of a commercial market is
A
a student
B
a household
C
a family
D
a hospital
3) A factor that could describe a nation's demographics is
A
political system
B
educational level
C
social values
D
technology
4) Buying influences, such as hobbies, family activities, interest, and opinions, are called
A
psychographics
B
demographics
C
personality traits
D
physical needs
5) Economic conditions in a country can affect a product's
A
profits
B
consumer demand
C
all of these
D
selling price
6) In the marketing mix, the element of product involves all of the following considerations, except
A
how the product will be shipped to the customer
B
whether the product is a good or service
C
whether the product can be sold in a standardized form or will need to be adapted to local situations
D
how local customs or attitudes affect the popularity of the product
7) In the marketing mix, the element of distribution involves all of the following considerations except
A
how to send products ordered from the company's web site on the Internet
B
how the retailer will display the product after its received from the wholesaler
C
where the product will be stored prior to shipping to another country
8) The marketing of services is usually similar to the marketing of goods except for
A
distribution
B
price
C
promotion
D
technological trends
9) An example of a consumer market is
A
people who like to buy expensive sports cars
B
wholesalers who purchase goods to resell to retailers
C
companies that purchase parts for making radios
D
people who want to rent office space to start a business
10) An example of a specialty good is
A
jewelry from well-known firms
B
a camera
C
toothpaste
D
a candy bar
11) Of the following items, the one that is not an example of secondary data is
A
a consumer behavior survey you will conduct
B
library index
C
published government report
D
computerized database available on the software market
12) Qualitative research is best conducted with
A
an observational study
B
a focus group
C
secondary data
D
an experiment
13) The stages a product goes through from the time it is introduced until it is taken off the market is called the
A
product life cycle (PLC)
B
product line assortment
C
new-product development process
D
marketing research process
14) A personal computer for home use is
A
an intangible good
B
a shopping good
C
a specialty good
D
a convenience good
15) Companies produce new products for all of the following reasons except
A
old products become unpopular with customers
B
all of these are reasons for producing new products
C
competitors enter the market and attract customers
D
sales decline because the product becomes obsolete
*select an answer for all questions
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