Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
SEM I 3.0 PROMOTIONAL MIX
Test Description: SEM I 3.0 PROMOTIONAL MIX
Instructions: Answer all questions to get your test result.
1) Males between the ages of 18 - 35 who are sports - minded and live in Orlando, Florida is an example of a
A
marketing mix
B
sponsor
C
niche market
D
demographic characteristic
2) What should a sports or entertainment event do in order to be successful?
A
promote popular causes
B
earn maximimum profits
C
satisfy customer wants
D
generate favorable press
3) An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have
A
leisure time
B
past experience
C
disposable income
D
athletic ability
4) Which of the following is a factor that sports and entertainment marketers consider when targeting customers for a specific event
A
affiliations
B
expectations
C
demographics
D
personalities
5) When a sport marketer considers factors such as lifestyles and interest levels in a specific sport, s/he is segmenting a market on the basis of
A
geographics
B
demographics
C
psychographics
D
gender
6) A vital promotional technique for entertainment marketing is the use of
A
vertical integration
B
braodcast webs
C
trailers
D
distribution
7) A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
A
stadium signage
B
newspaper
C
opt-in-email
D
contest
8) Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising.
A
radio
B
direct
C
newspaper
D
out-of-home
9) What form of advertising involves a company paying an athlete to appear in a televison commercial or newspaper ad?
A
endorsement
B
testimonial
C
broadcast
D
promotion
10) After a volleyball player wins a gold medal in the summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of
A
publicity
B
loyalty marketing
C
sponsorship
D
endorsement
11) Advertising copy that states Only 3 days left is trying to
A
describe features
B
encourage action
C
identify benefits
D
make a claim
12) When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product's
A
features
B
uses
C
price
D
producer
13) The basic elements of a print advertisement are the
A
headline, illustration, copy, and business identification
B
headline, subheadline, copy, and price.
C
artwork, illustrations, logo, and colorwork
D
layout, arrangement, white space, and border
14) Computers are complex products and have features that need to be explained. Which of the following elements would be crucial to include in an advertisement for a new computer:
A
headline
B
illustration
C
slogan
D
copy
15) The part of a print ad that is noticed first by readers is the
A
illustration
B
copy
C
white space
D
business identification
16) Which of the following types of sport/event businesses would be most likely to place a banner advertisement on a ski resort's web site
A
shoe manufacturer
B
rock-climbing equipment distributor
C
snowboard retailer
D
cross-training equipment distributor
17) Which of the following is a characteristic of most online banner advertisements
A
interactive
B
restrictive
C
selective
D
productive
18) How does a professional sports team earn revenue when it permits games to appear on television?
A
Participating in merchandising programs.
B
Sponsoring charitable events
C
Selling broadcast rights
D
Promoting the games on its web site
19) Currently, which of the following mobile advertising strategies has been most successful:
A
cross-platform campaign
B
text message with coupon
C
banner ad campaign
D
rich media
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?