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Marketing 3.07 - 3.08
Test Description: Marketing 3.07 - 3.08
Instructions: Answer all questions to get your test result.
1) What is one action that customer service can take to facilitate order processing?
A
Communicate effectively
B
Negotiate aggressively
C
Oversee assembly
D
Monitor inventory
2) When is it best for a business to use an exclusive distribution pattern?
A
It needs to maintain tight control over a product.
B
It wants the product to be available in all possible locations.
C
It prefers to have its intermediaries promote the product.
D
It chooses to eliminate intermediaries.
3) What legal example is represented by a manufacturer selling its products through a toll-free phone system, a company web site, and several retailers?
A
Dual distribution
B
Exclusive dealing
C
Tying agreements
D
Restricted sales territories
4) Which of the following is an aspect of channel management that impacts customer service?
A
Protectionism
B
Advertising
C
Timeliness
D
Taxes
5) In which situation might exclusive distribution be considered a legal arrangement?
A
A distributor requires a customer to buy all of its products to obtain one product.
B
A business prevents a competitor's product from entering the market.
C
A franchisor requires a franchisee to sell only the franchisor's products.
D
A manufacturer assigns an exclusive territory to restrict competition.
6) Which of the following is an example of distributing goods through a gray-market strategy?
A
A pharmacy sells brand medications to customers in foreign countries for a lower price than they can get domestically.
B
A franchisee obtains a license to sell a well-recognized brand of tires through her/his dealership.
C
A local jewelry store has exclusive distribution rights to sell expensive wristwatches for a Swiss manufacturer.
D
An Asian-based company establishes an Internet website to sell its cleaning products directly to European consumers.
7) Which of the following would probably use a longer channel of distribution than the others:
A
An airplane
B
A bottle of shampoo
C
A baby duck
D
A printing press
8) What factor could determine legal ownership of goods in the distribution process?
A
Availability of the product
B
Physical characteristics of the product
C
Involvement of agents
D
Country in which the product is produced
9) What do marketers want to achieve by determining distribution intensity?
A
Perfect market balance
B
Complete market coverage
C
Total market saturation
D
Ideal market exposure
10) Which of the following makes it possible for a business's drivers to determine their exact location and obtain accurate directions to destinations:
A
CB radio system
B
Image scanning technology
C
Global positioning system
D
Video frequency technology
11) What is an advantage for producers in using the producer to wholesaler to retailer to consumer distribution channel?
A
Wholesalers usually buy in large quantities..
B
It enables them to reach large retailers directly
C
It enables them to control channel activities.
D
Wholesalers do not take title to the goods.
12) What statement is true about technology in relation to channel management?
A
Technological advancements generally require businesses to increase the number of intermediaries they use.
B
Because technology continues to evolve, vertical conflict among channel memners is occurring less often.
C
Some businesses have the capacity to distribute most or all of their products through the internet.
D
For most businesses, technology makes it more difficult to monitor the channel members' activities.
13) What indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities?
A
Producer to retailer to consumer
B
Producer to consumer
C
Producer to wholesaler to retailer to consumer
D
Producer to agent to retailer to consumer
14) How do channel members add value to a product?
A
By pursuing individual goals
B
By making the product available in all locations
C
By making the product more costly
D
By performing certain channel activities expertly
15) Which situation hinders a business's ability to provide quality customer service?
A
Post-sale support is responsive.
B
Vendor consistently has back orders.
C
Supply channel has high flexibility levels.
D
Distribution patterns are operational.
16) What is an example of a large business using coercion in the distribution channel?
A
Requiring a specific type of packaging material
B
Returning shipments without proper authorization
C
Buying products from unauthorized intermediaries
D
Threatening to stop using a supplier unless given major concessions
17) What example demonstrates the use of satellite tracking within a distribution channel?
A
A dispatcher has current knowledge of a delivery truck's location and destination
B
A technological system creates an efficient routing plan for transportation companies.
C
An inventory specialist enters product status information into a handheld electronic device.
D
A computer system performs warehouse functions that are usually executed by humans.
*select an answer for all questions
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