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Sports And Entertainment 1.02 & 1.05
Test Description: Sports and Entertainment 1. 1.05
Instructions: Answer all questions to get your test result.
1) The National Collegiate Association and the Professional Golfers' Association are examples of
A
labor unions
B
professional societies
C
trade associations
D
sanctioning bodies
2) One of the main differences between professional and amateur athletes is that for the professionals, the game is often
A
played for enjoyment
B
their occupation
C
free of charge
D
closed to the public
3) Which of the following help create the excitement and enthusiasm that make the games what they are:
A
spectators
B
team owners
C
coaches
D
trainers
4) Which of the following is an example of marketing the sport event
A
distributing information about a NASCAR race
B
selling food products to a concession stand
C
Holding a race for a charitable organization
D
delivering exercise bikes to retailers
5) Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of _________________marketing
A
mass
B
direct
C
target
D
event
6) One characteristic of event marketing involves promoting and selling a(n)
A
unique experience
B
tangible product
C
physical appeal
D
nonperishable item
7) A characteristic of an event is that it is produced and consumed
A
in unemotional ways
B
by the same group of people
C
at the same time
D
during planned intervals
8) Mark enjoys taking his family to professional baseball games because of the memories he has of his dad taking him to games when he was a young boy. What factor motivates Mark to a
A
cultual norms and values
B
significant others
C
popular athletes
D
class and gender relations
9) One of the primary reasons that people are motivated to attend arena football games is the
A
instant-replay
B
affordable ticket prices
C
low scores
D
prime-time, network television exposure
10) Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by the game's __________________value.
A
physical
B
entertainment
C
economic
D
financial
*select an answer for all questions
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