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Company XYZ sells condensed soups and promotes them by saying, "Great taste, great price." Company XYZ is positioning its product according to what strategy?
Price and quality
Features and benefits
By finding new uses for the product
The Simpson Company embellishes the information that it places on its product labels
To differentiate their products
This will reinforce their promises to customers and build the brands.
Eliminating products that are slow sellers
Use of environmentally friendly packaging
A company advertises that its products are durable lightweight, and come in a variety of colors. What strategy is the company using to position its product?
Price and quality
Features and benefits
By finding new uses for the product
The Simpson Company embellishes the information that it places on its product labels
To differentiate their products
This will reinforce their promises to customers and build the brands.
Eliminating products that are slow sellers
Use of environmentally friendly packaging
What is an example of an ethical issue that a product/service manager might face?
Price and quality
Features and benefits
By finding new uses for the product
The Simpson Company embellishes the information that it places on its product labels
To differentiate their products
This will reinforce their promises to customers and build the brands.
Eliminating products that are slow sellers
Use of environmentally friendly packaging
Which of the following is an unethical situation in product/service management?
Price and quality
Features and benefits
By finding new uses for the product
The Simpson Company embellishes the information that it places on its product labels
To differentiate their products
This will reinforce their promises to customers and build the brands.
Eliminating products that are slow sellers
Use of environmentally friendly packaging
Why do companies use brands for their products?
Price and quality
Features and benefits
By finding new uses for the product
The Simpson Company embellishes the information that it places on its product labels
To differentiate their products
This will reinforce their promises to customers and build the brands.
Eliminating products that are slow sellers
Use of environmentally friendly packaging
Which of the following is a way that a business can extend the life cycle of an established product?
Price and quality
Features and benefits
By finding new uses for the product
The Simpson Company embellishes the information that it places on its product labels
To differentiate their products
This will reinforce their promises to customers and build the brands.
Eliminating products that are slow sellers
Use of environmentally friendly packaging
Why must all businesses incorporate their values into every aspect of their operations?
Price and quality
Features and benefits
By finding new uses for the product
The Simpson Company embellishes the information that it places on its product labels
To differentiate their products
This will reinforce their promises to customers and build the brands.
Eliminating products that are slow sellers
Use of environmentally friendly packaging
Which activity is addressed in the product/service management function?
Price and quality
Features and benefits
By finding new uses for the product
The Simpson Company embellishes the information that it places on its product labels
To differentiate their products
This will reinforce their promises to customers and build the brands.
Eliminating products that are slow sellers
Use of environmentally friendly packaging
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