Review Game Zone
Games
Test
Preview
Back
Match it!
Match it! Select the correct answer from the pull down...Good luck!
Why do companies use brands for their products?
Unique characteristics
Features and benefits
By finding new uses for the product
This will reinforce their promises to customers and build the brands.
The Simpson Company embellishes the information that it places on its product labels
They meet or exceed customer expectations on a consistent basis.
To differentiate their products
Use of environmentally friendly packaging
Which of the following is an unethical situation in product/service management?
Unique characteristics
Features and benefits
By finding new uses for the product
This will reinforce their promises to customers and build the brands.
The Simpson Company embellishes the information that it places on its product labels
They meet or exceed customer expectations on a consistent basis.
To differentiate their products
Use of environmentally friendly packaging
A company advertises that its products are durable lightweight, and come in a variety of colors. What strategy is the company using to position its product?
Unique characteristics
Features and benefits
By finding new uses for the product
This will reinforce their promises to customers and build the brands.
The Simpson Company embellishes the information that it places on its product labels
They meet or exceed customer expectations on a consistent basis.
To differentiate their products
Use of environmentally friendly packaging
Why must all businesses incorporate their values into every aspect of their operations?
Unique characteristics
Features and benefits
By finding new uses for the product
This will reinforce their promises to customers and build the brands.
The Simpson Company embellishes the information that it places on its product labels
They meet or exceed customer expectations on a consistent basis.
To differentiate their products
Use of environmentally friendly packaging
What is an example of an ethical issue that a product/service manager might face?
Unique characteristics
Features and benefits
By finding new uses for the product
This will reinforce their promises to customers and build the brands.
The Simpson Company embellishes the information that it places on its product labels
They meet or exceed customer expectations on a consistent basis.
To differentiate their products
Use of environmentally friendly packaging
Which of the following is a way that a business can extend the life cycle of an established product?
Unique characteristics
Features and benefits
By finding new uses for the product
This will reinforce their promises to customers and build the brands.
The Simpson Company embellishes the information that it places on its product labels
They meet or exceed customer expectations on a consistent basis.
To differentiate their products
Use of environmentally friendly packaging
How do companies make brand promises to their customers?
Unique characteristics
Features and benefits
By finding new uses for the product
This will reinforce their promises to customers and build the brands.
The Simpson Company embellishes the information that it places on its product labels
They meet or exceed customer expectations on a consistent basis.
To differentiate their products
Use of environmentally friendly packaging
A company makes an ink pen claims no other pen on the market uses a type of ink that changes color when exposed to light. This is positioning a product according to what strategy?
Unique characteristics
Features and benefits
By finding new uses for the product
This will reinforce their promises to customers and build the brands.
The Simpson Company embellishes the information that it places on its product labels
They meet or exceed customer expectations on a consistent basis.
To differentiate their products
Use of environmentally friendly packaging
Check it!