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3.01 MARKETING Part A
Test Description: 3.01 MARKETING part A
Instructions: Answer all questions to get your test result.
1) Why must all businesses incorporate their values into every aspect of their operations?
A
It is less expensive to operate if everyone buys into the same thing.
B
This will reinforce their promises to customers and build the brands.
C
It gives businesses something interesting to advertise
D
There will be less employee resistance if there is a standard philosophy
2) A company advertises that its products are durable lightweight, and come in a variety of colors. What strategy is the company using to position its product?
A
Price and quality
B
Relationship to other products
C
Features and benefits
D
Unique characteristics
3) Which activity is addressed in the product/service management function?
A
Determining where products will be offered for sale
B
Focusing promotional activities on a new-product release
C
Eliminating products that are slow sellers
D
Setting discounts to clear products from inventory
4) Which of the following is an unethical situation in product/service management?
A
Donna's Dress Boutique obtains deep discounts from a new clothing designer.
B
Vincent Electronics discontinues production of a slow-moving solar calculator
C
Travis Manufacturing uses recycled materials for its product packaging.
D
The Simpson Company embellishes the information that it places on its product labels
5) What is an example of an ethical issue that a product/service manager might face?
A
Use of packaging as a means of promotion
B
Use of environmentally friendly packaging
C
Use of nutrition information on a food label
D
Use of color on the label
6) A company makes an ink pen claims no other pen on the market uses a type of ink that changes color when exposed to light. This is positioning a product according to what strategy?
A
Features and benefits
B
Relation to other products in a line
C
Unique characteristics
D
Price and quality
7) Why do companies use brands for their products?
A
To differentiate their products
B
To encourage materialism
C
To demonstrate creativity
D
To charge higher prices
8) Which of the following is a way that a business can extend the life cycle of an established product?
A
By finding new uses for the product
B
By restricting distribution
C
By promoting the product to current users
D
By attracting consumers who are innovators
9) Company XYZ sells condensed soups and promotes them by saying, "Great taste, great price." Company XYZ is positioning its product according to what strategy?
A
Features and benefits
B
Price and quality
C
Relationship to other products
D
Unique characteristics
10) How do companies make brand promises to their customers?
A
They meet or exceed customer expectations on a consistent basis.
B
They provide customers with a sworn statement.
C
Salespeople verbally make brand promises to each customer.
D
They fulfill special requests for customers.
*select an answer for all questions
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