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The strategy used by a manufacturer to convince retailers to carry or promote its products is known as:
push
purchaser
Budget allotments
Activity-based cost method
pull
primary target market
Secondary target market
push
The group of consumers who occasionally purchases the product because of one identifying factor is considered the:
push
purchaser
Budget allotments
Activity-based cost method
pull
primary target market
Secondary target market
push
Methods of designing the promotional budget include the:
push
purchaser
Budget allotments
Activity-based cost method
pull
primary target market
Secondary target market
push
Monique’s grandmother bought her gift certificates to the local theater because she knew Monique enjoyed going to the movies. Monique’s grandmother is an example of which audience?
push
purchaser
Budget allotments
Activity-based cost method
pull
primary target market
Secondary target market
push
Which strategy is directed toward customers to increase their interest and demand for the products?
push
purchaser
Budget allotments
Activity-based cost method
pull
primary target market
Secondary target market
push
The strategy used to convince a retailer to carry a new line in their stores. This is an example of which strategy?
push
purchaser
Budget allotments
Activity-based cost method
pull
primary target market
Secondary target market
push
The core group of consumers on which promotional efforts are focused is the:
push
purchaser
Budget allotments
Activity-based cost method
pull
primary target market
Secondary target market
push
The brand manager proposed the promotional budget be set up as a stand-alone budget separate from the division budget. This example is which method of promotional budget design?
push
purchaser
Budget allotments
Activity-based cost method
pull
primary target market
Secondary target market
push
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