SEM II 5.03

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The brand manager proposed the promotional budget be set up as a stand-alone budget separate from the division budget. This example is which method of promotional budget design?

The group of consumers who occasionally purchases the product because of one identifying factor is considered the:

The core group of consumers on which promotional efforts are focused is the:

Outward Bound USA promotes its wilderness adventures through brochures distributed to schools and through an informative web site. This is an example of which strategy?

The strategy used to convince a retailer to carry a new line in their stores. This is an example of which strategy?

Methods of designing the promotional budget include the:

The strategy used by a manufacturer to convince retailers to carry or promote its products is known as:

Monique’s grandmother bought her gift certificates to the local theater because she knew Monique enjoyed going to the movies. Monique’s grandmother is an example of which audience?