Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
SEM II 5.03
Test Description: PROMOTIONAL EFFORTS
Instructions: Answer all questions to get your test result.
1) The strategy used to convince a retailer to carry a new line in their stores. This is an example of which strategy?
A
pull
B
purchasing
C
push
D
influential
2) Monique’s grandmother bought her gift certificates to the local theater because she knew Monique enjoyed going to the movies. Monique’s grandmother is an example of which audience?
A
influencer
B
purchaser
C
follower
D
demonstrator
3) The brand manager proposed the promotional budget be set up as a stand-alone budget separate from the division budget. This example is which method of promotional budget design?
A
Activity-based cost method
B
Proportion of revenue
C
Budget allotments
D
Imitation of competitors
4) Outward Bound USA promotes its wilderness adventures through brochures distributed to schools and through an informative web site. This is an example of which strategy?
A
endorse
B
push
C
pull
D
discount
5) The strategy used by a manufacturer to convince retailers to carry or promote its products is known as:
A
influential
B
purchasing
C
push
D
pull
6) Which strategy is directed toward customers to increase their interest and demand for the products?
A
endorse
B
discount
C
push
D
pull
7) The group of consumers who occasionally purchases the product because of one identifying factor is considered the:
A
Primary consumers.
B
Primary target market.
C
Secondary target market
D
Secondary tertiary market
8) The core group of consumers on which promotional efforts are focused is the:
A
primary target market
B
primary consumers
C
secondary tertiary market
D
secondary target market
9) Methods of designing the promotional budget include the:
A
Pull strategy method
B
Activity-based cost method
C
Cost allotment
D
Push strategy method
10) The elements of the promotional mix should be:
A
independant
B
dependant
C
involved
D
interdependant
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?