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Businesses can assess and measure the success of sponsorship by comparing sales:
Parasite marketing
Rate card
Ambush marketing
Measure customer awareness
Rate cards
Prior to and after sponsorship
Sponsors should follow-up after paying a fee
parasite
Information on advertising prices related to the value of time or space can be found on:
Parasite marketing
Rate card
Ambush marketing
Measure customer awareness
Rate cards
Prior to and after sponsorship
Sponsors should follow-up after paying a fee
parasite
Information on the advertising time or space is recorded on a:
Parasite marketing
Rate card
Ambush marketing
Measure customer awareness
Rate cards
Prior to and after sponsorship
Sponsors should follow-up after paying a fee
parasite
Ambush marketing is also known as
Parasite marketing
Rate card
Ambush marketing
Measure customer awareness
Rate cards
Prior to and after sponsorship
Sponsors should follow-up after paying a fee
parasite
AA paid a sponsorship fee of $5K to the athletic association. AA felt it did not need to do anything else. Based on the information given, why could this sponsorship fail?
Parasite marketing
Rate card
Ambush marketing
Measure customer awareness
Rate cards
Prior to and after sponsorship
Sponsors should follow-up after paying a fee
parasite
When a company does not pay the fee to be an official sponsor but uses techniques to make the public believe the company is an official sponsor is called:
Parasite marketing
Rate card
Ambush marketing
Measure customer awareness
Rate cards
Prior to and after sponsorship
Sponsors should follow-up after paying a fee
parasite
Rocky’s has not paid the fee to be an official sponsor of the Kentucky Derby. However, it sponsors jockeys, making the public believe they are an officialsponsor. This is:
Parasite marketing
Rate card
Ambush marketing
Measure customer awareness
Rate cards
Prior to and after sponsorship
Sponsors should follow-up after paying a fee
parasite
The first step in assessing and measuring the success of a company’s sponsorship is to:
Parasite marketing
Rate card
Ambush marketing
Measure customer awareness
Rate cards
Prior to and after sponsorship
Sponsors should follow-up after paying a fee
parasite
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