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Pepsi is the only official carbonated beverage of the Atlantic Coast Conference. This is a benefit included in the sponsorship agreement known as:
follow up
leveraging
entertainment
Feature benefit presentation
cold canvassing
leveraging
decision maker
Exclusivity
Companies such as GMC and Exxon who join together to create a special deal for customers when both companies are patronized are involved in:
follow up
leveraging
entertainment
Feature benefit presentation
cold canvassing
leveraging
decision maker
Exclusivity
Tony is trying to make contact with potential sponsors. He is using a phone book to call businesses. Which method is Tony using?
follow up
leveraging
entertainment
Feature benefit presentation
cold canvassing
leveraging
decision maker
Exclusivity
Access to celebrities, luxury boxes and VIP passes are which types of benefits included in the sponsorship agreement?
follow up
leveraging
entertainment
Feature benefit presentation
cold canvassing
leveraging
decision maker
Exclusivity
Roy cold calls retailers within his city asking for the name of the store managers. Roy is attempting to identify the:
follow up
leveraging
entertainment
Feature benefit presentation
cold canvassing
leveraging
decision maker
Exclusivity
After making an initial presentation to a potential sponsor you should always:
follow up
leveraging
entertainment
Feature benefit presentation
cold canvassing
leveraging
decision maker
Exclusivity
NASCAR offering fans a $2 discount on ticket prices with a Coca-Cola product proof of purchase is an example of:
follow up
leveraging
entertainment
Feature benefit presentation
cold canvassing
leveraging
decision maker
Exclusivity
Focusing on the sponsors’ benefits and getting the sponsors involved occurs during which phase of the sales process?
follow up
leveraging
entertainment
Feature benefit presentation
cold canvassing
leveraging
decision maker
Exclusivity
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