Unit 2 - Identifying Markets Review #1

Match it! Select the correct answer from the pull down...Good luck!

All of the following are elements of product except:

Placing people into smaller categories or groups is known as ____________.

The main objective of marketing efforts in the ________ is to maximize market share.

All of the following are elements of Place except:

Businesses who purchase goods or services for business use are participating in the

_______ reduces a business’s risk of failure.

Market share represents

People in an area that are willing to pay for a specific good or service make up a ________.