The marketing mix is made up of the 4 p’s:

Which best defines a Customer Profile?

The marketing mix _____________ when marketers try to target different segments of the market.

All of the following are elements of product except:

All of the following are elements of Place except:

What is the main objective of marketing efforts in the consumer market?

Businesses who purchase goods or services for business use are participating in the

The portion of the market that is controlled by a particular company or product is known as:

A group of consumers to whom a company aims its’ marketing efforts. These consumers are identified as potential customers

Placing people into smaller categories or groups is known as ____________.

Marketers create ____________ about target markets to help with the process of segmentation.

_______ reduces a business’s risk of failure.

People in an area that are willing to pay for a specific good or service make up a ________.

The main objective of marketing efforts in the ________ is to maximize market share.

_________ primarily focuses on selling products and services to individual consumers.

Market share represents

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