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using a famous person to endorse a product
plain folks
loaded language
repetition
testimonial
propaganda
appeal to emotions
transfer
name-calling
A message designed to persuade its intended audience to think, believe, or behave in a certain manner. Sometimes false or misleading, propaganda is often used by mass media advertising outlets to sway its viewers.
plain folks
loaded language
repetition
testimonial
propaganda
appeal to emotions
transfer
name-calling
words with positive or negative connotations that stir readers’ feelings
plain folks
loaded language
repetition
testimonial
propaganda
appeal to emotions
transfer
name-calling
The speaker presents himself as a regular person (“average Joe”) and can understand the audience’s feelings and concerns
plain folks
loaded language
repetition
testimonial
propaganda
appeal to emotions
transfer
name-calling
repeating a power statement or word to emphasize or bring attention to the word or statement
plain folks
loaded language
repetition
testimonial
propaganda
appeal to emotions
transfer
name-calling
making a product or idea seem better or worse because it is associated with something that already gives us positive or negative feelings (picturing them together in an ad).
plain folks
loaded language
repetition
testimonial
propaganda
appeal to emotions
transfer
name-calling
Appealing to the emotions or feelings of the audience; evoking a strong positive or negative attitude toward a person, group, or idea.
plain folks
loaded language
repetition
testimonial
propaganda
appeal to emotions
transfer
name-calling
attaching a negative symbol or attribute to the competition in order to create a negative opinion
plain folks
loaded language
repetition
testimonial
propaganda
appeal to emotions
transfer
name-calling
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