Propaganda Techniques

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A message designed to persuade its intended audience to think, believe, or behave in a certain manner. Sometimes false or misleading, propaganda is often used by mass media advertising outlets to sway its viewers.

Manipulating information by omitting facts and presenting only the good information about a product, idea, candidate, etc.

using a famous person to endorse a product

The speaker presents himself as a regular person (“average Joe”) and can understand the audience’s feelings and concerns

Encouraging people to think or act a certain way because other people are doing it.

words with positive or negative connotations that stir readers’ feelings

making a product or idea seem better or worse because it is associated with something that already gives us positive or negative feelings (picturing them together in an ad).

repeating a power statement or word to emphasize or bring attention to the word or statement