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NASCAR has repositioned itself through the popularity of young drivers who appeal to a young demographic market. This is an example of which stage in the product life cycle
introduction
maturity
behavioral
Niche marketing
decline
positioning
geographic
growth
Which segmentation element is being implemented when a target market is selected based on consumer loyalty and product satisfaction?
introduction
maturity
behavioral
Niche marketing
decline
positioning
geographic
growth
Targeting a market based on where a consumer lives is which type of segmentation?
introduction
maturity
behavioral
Niche marketing
decline
positioning
geographic
growth
Hot Topic targets a teen population whose wants are not met by the traditional retailer. Also, the size of Hot Topic’s market is smaller. This is an example of:
introduction
maturity
behavioral
Niche marketing
decline
positioning
geographic
growth
During which stage of the product life cycle does the marketer try to stimulate consumer interest and create awareness?
introduction
maturity
behavioral
Niche marketing
decline
positioning
geographic
growth
During which stage of the product life cycle are strategies typically used to stress the superiority of one’s product over the competition?
introduction
maturity
behavioral
Niche marketing
decline
positioning
geographic
growth
a popular rear engine sports car that was recalled. Sales decreased causing the manufacturing plant to layoff workers. This is an example of which stage in the product life cycle
introduction
maturity
behavioral
Niche marketing
decline
positioning
geographic
growth
Getting consumers to think of a product in a certain way is:
introduction
maturity
behavioral
Niche marketing
decline
positioning
geographic
growth
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