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SEM II 5.02 Product Life Cycle
Test Description: SEM II 5.02 Product Life Cycle
Instructions: Answer all questions to get your test result.
1) a popular rear engine sports car that was recalled. Sales decreased causing the manufacturing plant to layoff workers. This is an example of which stage in the product life cycle
A
growth
B
maturity
C
introduction
D
decline
2) Hot Topic targets a teen population whose wants are not met by the traditional retailer. Also, the size of Hot Topic’s market is smaller. This is an example of:
A
Extreme segmentation
B
Variable market share
C
Consumer image
D
Niche marketing
3) NASCAR has repositioned itself through the popularity of young drivers who appeal to a young demographic market. This is an example of which stage in the product life cycle
A
maturity
B
introduction
C
decline
D
growth
4) Parents of college students and alumni are targeted for the college season ticket sales and sporting event packages. This is segmentation based on which element?
A
demographic
B
niche marketing
C
geographic
D
positioning
5) Which segmentation element is being implemented when a target market is selected based on consumer loyalty and product satisfaction?
A
behavioral
B
psychographic
C
demogaphic
D
geographic
6) During which stage of the product life cycle does the marketer try to stimulate consumer interest and create awareness?
A
decline
B
growth
C
introduction
D
maturity
7) During which stage of the product life cycle are strategies typically used to stress the superiority of one’s product over the competition?
A
growth
B
decline
C
maturity
D
introduction
8) Getting consumers to think of a product in a certain way is:
A
niche marketing
B
geographics
C
positioning
D
hybrid marketing
9) Charter-fishing consumers enjoy fishing off shore. This is which element of segmentation?
A
demographic
B
geographic
C
behavioral
D
psychographic
10) Targeting a market based on where a consumer lives is which type of segmentation?
A
demographic
B
psychographic
C
behavioral
D
geographic
*select an answer for all questions
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