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A salesperson said, “As you can see, the larger capacity of these washing machines will enable you to wash more clothes at one time.” The salesperson has identified what type of benefit for the product?
Obvious
hidden
pointing out the benefits of his/her company’s product.
feature.
unique benefit.
February 21st
during the sales presentation.
it is a physical characteristic of the car.
Your next day off of school is
Obvious
hidden
pointing out the benefits of his/her company’s product.
feature.
unique benefit.
February 21st
during the sales presentation.
it is a physical characteristic of the car.
A new sports car has bright red paint. The bright paint is a feature rather than a benefit of the car because
Obvious
hidden
pointing out the benefits of his/her company’s product.
feature.
unique benefit.
February 21st
during the sales presentation.
it is a physical characteristic of the car.
A salesperson points out that a delivery van has a driver’s side air bag. The salesperson has identified a product
Obvious
hidden
pointing out the benefits of his/her company’s product.
feature.
unique benefit.
February 21st
during the sales presentation.
it is a physical characteristic of the car.
If a customer tells a salesperson that s/he can buy a similar product from another company for a much better price, that salesperson should respond by
Obvious
hidden
pointing out the benefits of his/her company’s product.
feature.
unique benefit.
February 21st
during the sales presentation.
it is a physical characteristic of the car.
While explaining the price difference between two garden hoses, a salesperson said, “Although they look alike, this one is more durable. It is made of higher quality material which is guaran-teed for 20 years.” The salesperson has identified a(n) ___
Obvious
hidden
pointing out the benefits of his/her company’s product.
feature.
unique benefit.
February 21st
during the sales presentation.
it is a physical characteristic of the car.
Your company’s product has an exclusive feature that is not offered by similar products on the market. For consumers, this product provides a(n)
Obvious
hidden
pointing out the benefits of his/her company’s product.
feature.
unique benefit.
February 21st
during the sales presentation.
it is a physical characteristic of the car.
Feature-benefit selling should always occur
Obvious
hidden
pointing out the benefits of his/her company’s product.
feature.
unique benefit.
February 21st
during the sales presentation.
it is a physical characteristic of the car.
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