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A customer interested in buying a set of wireless speakers was told by the salesperson the speakers’ size, transmission range, and the number of audio inputs, but the customer left with-out buying. What did the salesperson do wrong?
February 21st
it is a physical characteristic of the car.
Sold product features instead of customer benefits
customer benefit.
unique benefit.
Obvious
feature.
during the sales presentation.
A salesperson who tells a customer that a particular product will be easy to keep clean has presented a
February 21st
it is a physical characteristic of the car.
Sold product features instead of customer benefits
customer benefit.
unique benefit.
Obvious
feature.
during the sales presentation.
A new sports car has bright red paint. The bright paint is a feature rather than a benefit of the car because
February 21st
it is a physical characteristic of the car.
Sold product features instead of customer benefits
customer benefit.
unique benefit.
Obvious
feature.
during the sales presentation.
A salesperson points out that a delivery van has a driver’s side air bag. The salesperson has identified a product
February 21st
it is a physical characteristic of the car.
Sold product features instead of customer benefits
customer benefit.
unique benefit.
Obvious
feature.
during the sales presentation.
A salesperson said, “As you can see, the larger capacity of these washing machines will enable you to wash more clothes at one time.” The salesperson has identified what type of benefit for the product?
February 21st
it is a physical characteristic of the car.
Sold product features instead of customer benefits
customer benefit.
unique benefit.
Obvious
feature.
during the sales presentation.
Your company’s product has an exclusive feature that is not offered by similar products on the market. For consumers, this product provides a(n)
February 21st
it is a physical characteristic of the car.
Sold product features instead of customer benefits
customer benefit.
unique benefit.
Obvious
feature.
during the sales presentation.
Feature-benefit selling should always occur
February 21st
it is a physical characteristic of the car.
Sold product features instead of customer benefits
customer benefit.
unique benefit.
Obvious
feature.
during the sales presentation.
Your next day off of school is
February 21st
it is a physical characteristic of the car.
Sold product features instead of customer benefits
customer benefit.
unique benefit.
Obvious
feature.
during the sales presentation.
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