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This techniques is very common and is used to link somersetting well-liked to a product sot that people buy that product.
glittering generalities
glittering generalities
bandwagon
bandwagan
name-calling
testimonial
transfer
emotional appeal
This techniques tries to persuade people to do something because everyone else is doing it.
glittering generalities
glittering generalities
bandwagon
bandwagan
name-calling
testimonial
transfer
emotional appeal
A new car advertisement says the car is gleaming, spotless, runs beautifully, and is low-priced. It doesn't mention the broken CD player.
glittering generalities
glittering generalities
bandwagon
bandwagan
name-calling
testimonial
transfer
emotional appeal
Justin Bieber was used in a commercial to promote Macy's Black Friday sale.
glittering generalities
glittering generalities
bandwagon
bandwagan
name-calling
testimonial
transfer
emotional appeal
These shakes are better than Gatorade...
glittering generalities
glittering generalities
bandwagon
bandwagan
name-calling
testimonial
transfer
emotional appeal
Benny's Banana Shakes are low-fat, low in sugar..
glittering generalities
glittering generalities
bandwagon
bandwagan
name-calling
testimonial
transfer
emotional appeal
Everyone has been walking around with ...
glittering generalities
glittering generalities
bandwagon
bandwagan
name-calling
testimonial
transfer
emotional appeal
With this techniques, people are influenced to feel a certain way - such as fearful, sad or joyful.
glittering generalities
glittering generalities
bandwagon
bandwagan
name-calling
testimonial
transfer
emotional appeal
Check it!