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This techniques tries to persuade people to do something because everyone else is doing it.
bandwagan
emotional appeal
testimonial
transfer
name-calling
emotional appeal
glittering generalities
bandwagon
This techniques is used when a person, product, company, or idea is called something negative or receives a put-down.
bandwagan
emotional appeal
testimonial
transfer
name-calling
emotional appeal
glittering generalities
bandwagon
On TV commercials, actors in white coats say 9 out of 10 doctors use this cough syrup.
bandwagan
emotional appeal
testimonial
transfer
name-calling
emotional appeal
glittering generalities
bandwagon
Recycle! Everyone is doing it!
bandwagan
emotional appeal
testimonial
transfer
name-calling
emotional appeal
glittering generalities
bandwagon
This technique involves using a third party to endorse a product. The person is usually important or famous.
bandwagan
emotional appeal
testimonial
transfer
name-calling
emotional appeal
glittering generalities
bandwagon
A new car advertisement says the car is gleaming, spotless, runs beautifully, and is low-priced. It doesn't mention the broken CD player.
bandwagan
emotional appeal
testimonial
transfer
name-calling
emotional appeal
glittering generalities
bandwagon
With this techniques, people are influenced to feel a certain way - such as fearful, sad or joyful.
bandwagan
emotional appeal
testimonial
transfer
name-calling
emotional appeal
glittering generalities
bandwagon
The SPCA commercial which uses sick, sad-looking puppies to influence people to feel bad and donate.
bandwagan
emotional appeal
testimonial
transfer
name-calling
emotional appeal
glittering generalities
bandwagon
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