This techniques tries to persuade people to do something because everyone else is doing it.

This technique involves using a third party to endorse a product. The person is usually important or famous.

With this techniques, people are influenced to feel a certain way - such as fearful, sad or joyful.

This techniques is used when a person, product, company, or idea is called something negative or receives a put-down.

This techniques is used to make products/ideas shine! Positive words and phrases are used.

This techniques is very common and is used to link somersetting well-liked to a product sot that people buy that product.

Hi, I'm Dr. Bill, and I live off Benny's Banana...

Everyone has been walking around with ...

These shakes are better than Gatorade...

Benny's Banana Shakes are low-fat, low in sugar..

Recycle! Everyone is doing it!

Justin Bieber was used in a commercial to promote Macy's Black Friday sale.

The SPCA commercial which uses sick, sad-looking puppies to influence people to feel bad and donate.

A billboard for McDonald's saying McDonald's coffee tastes better than Starbuck's coffee

A new car advertisement says the car is gleaming, spotless, runs beautifully, and is low-priced. It doesn't mention the broken CD player.

On TV commercials, actors in white coats say 9 out of 10 doctors use this cough syrup.

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