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... occurs when we deem something as important just because it has our attention.
Availability heuristic
Frequency of good and bad features
Consideration theory
One consequence of this model is that consumers tend to obsess over other options.
pre-cognitive decisions
All of the answer choices
Prospect theory
MCU
Which of the following is NOT relevant to Braun-LaTour et al?
Availability heuristic
Frequency of good and bad features
Consideration theory
One consequence of this model is that consumers tend to obsess over other options.
pre-cognitive decisions
All of the answer choices
Prospect theory
MCU
Which of the following is NOT a keyword/phase from Wansink et al?
Availability heuristic
Frequency of good and bad features
Consideration theory
One consequence of this model is that consumers tend to obsess over other options.
pre-cognitive decisions
All of the answer choices
Prospect theory
MCU
... suggests that a person typically creates a shortlist of items to choose from when making his/her decision, based on his experience, preferences, and familiarity with the products.
Availability heuristic
Frequency of good and bad features
Consideration theory
One consequence of this model is that consumers tend to obsess over other options.
pre-cognitive decisions
All of the answer choices
Prospect theory
MCU
Which of the following is NOT a non-compensatory strategy?
Availability heuristic
Frequency of good and bad features
Consideration theory
One consequence of this model is that consumers tend to obsess over other options.
pre-cognitive decisions
All of the answer choices
Prospect theory
MCU
Which of the following is NOT true about the satisficing model?
Availability heuristic
Frequency of good and bad features
Consideration theory
One consequence of this model is that consumers tend to obsess over other options.
pre-cognitive decisions
All of the answer choices
Prospect theory
MCU
What is a common use of heuristics?
Availability heuristic
Frequency of good and bad features
Consideration theory
One consequence of this model is that consumers tend to obsess over other options.
pre-cognitive decisions
All of the answer choices
Prospect theory
MCU
________ ______ suggests that costs and benefits are valued differently. If there are two options, the one presented in terms of possible benefits will be chosen over the one presented in terms of possible losses.
Availability heuristic
Frequency of good and bad features
Consideration theory
One consequence of this model is that consumers tend to obsess over other options.
pre-cognitive decisions
All of the answer choices
Prospect theory
MCU
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