The _______ ______ views consumers as rational humans who constantly try to maximize their well-being. Consequently, the model proposes that consumers make decisions based on the expected outcomes of their decisions.

_________ effect refers to when people put higher values on things they own.

________ ______ suggests that costs and benefits are valued differently. If there are two options, the one presented in terms of possible benefits will be chosen over the one presented in terms of possible losses.

Which of the following is NOT a non-compensatory strategy?

Which of the following is NOT a heuristic?

_________ refers to the tendency to rely on the first piece of information that is provided to you; when estimates are based on initial values or certain starting points

_______ __ __ reported five experiments to show how a simple anchoring process can influence consumer decisions at point of purchase.

Which of the following is NOT relevant to Braun-LaTour et al?

Which of the following is NOT relevant to Hall et al?

Which of the followign is NOT relevant to Knutson et al?

The utility model does NOT suggest that ...

Which of the following is NOT true about the satisficing model?

... refer to when consumers allow a higher value of one attribute of a purchase to compensate for a lesser value.

... suggests that a person typically creates a shortlist of items to choose from when making his/her decision, based on his experience, preferences, and familiarity with the products.

... suggests how much cognitive effort we use would depend on how important that decision is to us.

What is a common use of heuristics?

... occurs when we deem something as important just because it has our attention.

Which of the following is NOT a keyword/phase from Wansink et al?

Which of the following is NOT a keyword/phrase from Knutson et al?

System 1 ... whereas System 2 ...

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