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When determining where to locate a business, you need to assess all the following, EXCEPT for?
Secondary research
Type of legal ownership
Focus group
Subchapter S Corporation
Neglectful
Website of U.S. Census Bureau, trade associations, marketing research agencies (e.g., Nielsen Media Research)
Target market
Ford
Which one contains only examples of secondary research sources?
Secondary research
Type of legal ownership
Focus group
Subchapter S Corporation
Neglectful
Website of U.S. Census Bureau, trade associations, marketing research agencies (e.g., Nielsen Media Research)
Target market
Ford
If you own a company with about 18 employees and $3 million in gross sales, which form of legal ownership would you choose?
Secondary research
Type of legal ownership
Focus group
Subchapter S Corporation
Neglectful
Website of U.S. Census Bureau, trade associations, marketing research agencies (e.g., Nielsen Media Research)
Target market
Ford
Which is an example of a product brand?
Secondary research
Type of legal ownership
Focus group
Subchapter S Corporation
Neglectful
Website of U.S. Census Bureau, trade associations, marketing research agencies (e.g., Nielsen Media Research)
Target market
Ford
A group of people whose opinions are studied to determine the opinions/buying preferences of a larger population is a:
Secondary research
Type of legal ownership
Focus group
Subchapter S Corporation
Neglectful
Website of U.S. Census Bureau, trade associations, marketing research agencies (e.g., Nielsen Media Research)
Target market
Ford
Data collected by someone else for their own purposes. You can make assumptions about your target market based on this information.
Secondary research
Type of legal ownership
Focus group
Subchapter S Corporation
Neglectful
Website of U.S. Census Bureau, trade associations, marketing research agencies (e.g., Nielsen Media Research)
Target market
Ford
The specific market segment toward which all of a business’s activities are directed.
Secondary research
Type of legal ownership
Focus group
Subchapter S Corporation
Neglectful
Website of U.S. Census Bureau, trade associations, marketing research agencies (e.g., Nielsen Media Research)
Target market
Ford
A target market should include all the following characteristics, EXCEPT:
Secondary research
Type of legal ownership
Focus group
Subchapter S Corporation
Neglectful
Website of U.S. Census Bureau, trade associations, marketing research agencies (e.g., Nielsen Media Research)
Target market
Ford
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