ENTQ2 Multiple Choice Test

What is the first step in conducting market research?

All the following are steps in conducting market research, EXCEPT:

To research your competitors, you should do all the following, EXCEPT:

“Hot Topic Vacations” focuses all their sells efforts to singles, ages 25 to 45-years old. This company uses what type of market segmentation?

By evaluating your competitors’ product selection, quality, promotional activities, and pricing policies, you can learn much about their:

A target market should include all the following characteristics, EXCEPT:

The specific market segment toward which all of a business’s activities are directed.

Data collected by someone else for their own purposes. You can make assumptions about your target market based on this information.

A group of people whose opinions are studied to determine the opinions/buying preferences of a larger population is a:

Which one contains only examples of secondary research sources?

Which of the following is NOT an industry force that can affect your business?

Facts that describe the target market and include; gender, income, occupation, and age.

When determining where to locate a business, you need to assess all the following, EXCEPT for?

Which of the following is considered a critical factor in the success of a business, especially retail?

If you own a company with about 18 employees and $3 million in gross sales, which form of legal ownership would you choose?

What is the advantage of being a Subchapter S Corporation?

Which inventory system is continually updated on a daily basis?

. A discount pricing method that is often used when ordering t-shirts for the school—the larger the order, the cheaper the per-unit price.

Which of the following is NOT part of the promotional mix?

Which is an example of a product brand?

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