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Researching your target audience may yield varying results that identifies different groups with will be communicating. You can know the audience within your organization by learning and identifying your specific goal while, at the same time, identif
process evaluation
formative evaluation
needs
controller
impact evaluation
collaborater
socializer
specificity
Determines who needs the communication program/intervention, how great the need is, and what can be done to best meet the need. Involves audience research and informs audience segmentation and marketing mix (4 P’s) strategies.
process evaluation
formative evaluation
needs
controller
impact evaluation
collaborater
socializer
specificity
- Measures effort and the direct outputs of programs/interventions – what and how much was accomplished (i.e., exposure, reach, knowledge, attitudes, etc.). Examines the process of implementing the communication program/intervention and determines wh
process evaluation
formative evaluation
needs
controller
impact evaluation
collaborater
socializer
specificity
You can know about your audience, but if you don't know what they need to hear, you may be barking up the wrong tree with your message. Knowing your target audience involves knowing the specific needs of the audience and not just the message you want
process evaluation
formative evaluation
needs
controller
impact evaluation
collaborater
socializer
specificity
- Measures community-level change or longer-term results (i.e., changes in disease risk status, morbidity, and mortality) that have occurred as a result of the communication program/intervention. These impacts are the net effects, typically on the en
process evaluation
formative evaluation
needs
controller
impact evaluation
collaborater
socializer
specificity
Take-charge and want control of themselves, others and situations. Task-oriented, drivers and are only focused on the end goal.
process evaluation
formative evaluation
needs
controller
impact evaluation
collaborater
socializer
specificity
Outgoing, thrive on change and enjoy meeting people. They get their energy from others and therefore work best when brainstorming with others to make a decision and take action.
process evaluation
formative evaluation
needs
controller
impact evaluation
collaborater
socializer
specificity
. Easy-going, relationship-oriented, and enjoy working with people to work towards a consensus.
process evaluation
formative evaluation
needs
controller
impact evaluation
collaborater
socializer
specificity
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