POB 1.01 vocabaulary

Determines who needs the communication program/intervention, how great the need is, and what can be done to best meet the need. Involves audience research and informs audience segmentation and marketing mix (4 P’s) strategies.

. Easy-going, relationship-oriented, and enjoy working with people to work towards a consensus.

One way to ensure that you know your target audience in business communications is to thoroughly research your audience beforehand. So, research specific groups that you will be addressing.

Measures effect and changes that result from the campaign. Investigates to what extent the communication program/intervention is achieving its outcomes in the target populations. These outcomes are the short-term and medium-term changes in program pa

You can know about your audience, but if you don't know what they need to hear, you may be barking up the wrong tree with your message. Knowing your target audience involves knowing the specific needs of the audience and not just the message you want

Outgoing, thrive on change and enjoy meeting people. They get their energy from others and therefore work best when brainstorming with others to make a decision and take action.

Detail-oriented, logical thinkers who analyze others and situations. Work best alone to come up with solutions, and therefore may take more time to make a decision and take action.

Take-charge and want control of themselves, others and situations. Task-oriented, drivers and are only focused on the end goal.

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