Ch. 12.2 - Vocabulary

Match it! Select the correct answer from the pull down...Good luck!

Name given to a product consisting of words, numbers, or letters that can be read or spoken.

Visual aspect of the words printed on a page.

Coordinated series of linked ads with a single idea or theme.

Blank areas on a page where there is no art or copy.

Outlines the goals, primary message, budget, and target market for different ad campaigns.

Refers to the thickness and slant of letters.

Particular style for the printed letters of the alphabet, punctuation, and numbers.

Consists of the words designed to grab attention so viewers will read the rest of the ad.