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brand name
unique selling proposition
white space
action word
type face
art
headline
tagline
Verb that tells the readers what to do.
brand name
unique selling proposition
white space
action word
type face
art
headline
tagline
Phrase of sentence that summarizes an essential part of the product or business; also called a slogan
brand name
unique selling proposition
white space
action word
type face
art
headline
tagline
Consists of the words designed to grab attention so viewers will read the rest of the ad.
brand name
unique selling proposition
white space
action word
type face
art
headline
tagline
All of the elements that illustrate the message of an ad.
brand name
unique selling proposition
white space
action word
type face
art
headline
tagline
Statement summarizing the features and benefits of the company or product, how it differs from the competition, and how it is better than the competition.
brand name
unique selling proposition
white space
action word
type face
art
headline
tagline
Particular style for the printed letters of the alphabet, punctuation, and numbers.
brand name
unique selling proposition
white space
action word
type face
art
headline
tagline
Name given to a product consisting of words, numbers, or letters that can be read or spoken.
brand name
unique selling proposition
white space
action word
type face
art
headline
tagline
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