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Ch. 12.2 - Vocabulary
Test Description: Advertising
Instructions: Answer all questions to get your test result.
1) Coordinated series of linked ads with a single idea or theme.
A
product promotion
B
promotional campaign
C
advertising campaign
D
product mix
2) Statement summarizing the features and benefits of the company or product, how it differs from the competition, and how it is better than the competition.
A
press release
B
unique selling proposition
C
headline
D
creative plan
3) Standards of measurement
A
metrics
B
price
C
product promotion
D
selling price
4) Outlines the goals, primary message, budget, and target market for different ad campaigns.
A
promotional plan
B
advertising plan
C
press relase
D
creative plan
5) Consists of the words designed to grab attention so viewers will read the rest of the ad.
A
headline
B
tagline
C
hook
D
logo
6) Aspect of an ad that grabs attention
A
logo
B
tagline
C
hook
D
headline
7) Ad text that provides information and sells the product.
A
brand name
B
copy
C
hook
D
headline
8) Name given to a product consisting of words, numbers, or letters that can be read or spoken.
A
headline
B
tagline
C
hook
D
brand name
9) Picture, design, or graphic image that represents the brand.
A
logo
B
tagline
C
brand name
D
headline
10) Phrase of sentence that summarizes an essential part of the product or business; also called a slogan
A
copy
B
hook
C
tagline
D
headline
11) Verb that tells the readers what to do.
A
logo
B
action word
C
headline
D
tagline
12) Visual aspect of the words printed on a page.
A
typography
B
signature
C
layout
D
typeface
13) Particular style for the printed letters of the alphabet, punctuation, and numbers.
A
typography
B
headline
C
type face
D
action word
14) Refers to the thickness and slant of letters.
A
typegace
B
typography
C
weight
D
art
15) Print that appears in everyday life.
A
layout
B
typeface
C
environmental print
D
typography
16) All of the elements that illustrate the message of an ad.
A
graphics
B
layout
C
art
D
advertising campaign
17) Arrangement of the headline, copy, and art on a page.
A
graphics
B
art
C
white space
D
layout
18) Blank areas on a page where there is no art or copy.
A
layout
B
art
C
copy
D
white space
19) Establishes the policies and procedures for advertising self-regulation.
A
Advertising Self-Regulatory Council
B
advertising campaign
C
service approach
D
supply chain
20) Identifies the person or company paying for the ad.
A
advertising campaign
B
typeface
C
signature
D
product promotion
*select an answer for all questions
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