Coordinated series of linked ads with a single idea or theme.

Statement summarizing the features and benefits of the company or product, how it differs from the competition, and how it is better than the competition.

Standards of measurement

Outlines the goals, primary message, budget, and target market for different ad campaigns.

Consists of the words designed to grab attention so viewers will read the rest of the ad.

Aspect of an ad that grabs attention

Ad text that provides information and sells the product.

Name given to a product consisting of words, numbers, or letters that can be read or spoken.

Picture, design, or graphic image that represents the brand.

Phrase of sentence that summarizes an essential part of the product or business; also called a slogan

Verb that tells the readers what to do.

Visual aspect of the words printed on a page.

Particular style for the printed letters of the alphabet, punctuation, and numbers.

Refers to the thickness and slant of letters.

Print that appears in everyday life.

All of the elements that illustrate the message of an ad.

Arrangement of the headline, copy, and art on a page.

Blank areas on a page where there is no art or copy.

Establishes the policies and procedures for advertising self-regulation.

Identifies the person or company paying for the ad.

Teachers: Create FREE classroom games with your questions Click for more info!
©2007-2024 Review Game Zone | About | Privacy | Contact | Terms | Site Map