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Setting very low prices to remove the competition.
price floor
psychological pricing
price discrimination
base price
list price
predatory pricing
pricing objectives
manufacturer's suggested retail price (MSRP)
Minimum price set by the government for certain goods and services it believes are priced too low.
price floor
psychological pricing
price discrimination
base price
list price
predatory pricing
pricing objectives
manufacturer's suggested retail price (MSRP)
Goals defined in the business and marketing plans for the overall pricing policies of the company.
price floor
psychological pricing
price discrimination
base price
list price
predatory pricing
pricing objectives
manufacturer's suggested retail price (MSRP)
Price recommended by the manufacturer.
price floor
psychological pricing
price discrimination
base price
list price
predatory pricing
pricing objectives
manufacturer's suggested retail price (MSRP)
Occurs when a company sells the same product to different customers at different prices based on personal characteristics of the customers.
price floor
psychological pricing
price discrimination
base price
list price
predatory pricing
pricing objectives
manufacturer's suggested retail price (MSRP)
Pricing techniques that create an image of a product and entice customers to buy.
price floor
psychological pricing
price discrimination
base price
list price
predatory pricing
pricing objectives
manufacturer's suggested retail price (MSRP)
General price at which the company expects to sell a product.
price floor
psychological pricing
price discrimination
base price
list price
predatory pricing
pricing objectives
manufacturer's suggested retail price (MSRP)
Established price printed in a catalog, on a price tag, or on a price list.
price floor
psychological pricing
price discrimination
base price
list price
predatory pricing
pricing objectives
manufacturer's suggested retail price (MSRP)
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