Amount of money requested or exchanged for a product.

Explains the value of a certain product over others that are similar.

Established price printed in a catalog, on a price tag, or on a price list.

Actual price customers pay for a product after any discounts or coupons are deducted.

Price recommended by the manufacturer.

Goals defined in the business and marketing plans for the overall pricing policies of the company.

Point at which revenue from sales equals the costs.

Amount added to the cost of a product to determine the selling price.

General price at which the company expects to sell a product.

Pricing techniques that create an image of a product and entice customers to buy.

Practice of advertising one product with the intent of persuading customers to buy a more expensive item when they arrive in the store.

Occurs when a company sells the same product to different customers at different prices based on personal characteristics of the customers.

Pricing products in a way that intentionally misleads customers.

Setting very low prices to remove the competition.

Pricing an item much lower than the current market price of the cost of acquiring the product.

Raising prices on certain kinds of goods to an excessively high level during an emergency.

Maximum price set by the government for certain goods and services that it thinks are priced too high.

Minimum price set by the government for certain goods and services it believes are priced too low.

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