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A radio station sells a 30-second spot for $500. If the number of listeners is 200,000, what is the cost per thousand (CPM)?
Ratings for certain shows
Number of listeners being reached
impact
Circulation
Cover pre-event expenses
Blind Carbon Copy
Local newspaper
$2.50
Businesses that buy broadcast advertising time often ask for information about which information before purchasing the time?
Ratings for certain shows
Number of listeners being reached
impact
Circulation
Cover pre-event expenses
Blind Carbon Copy
Local newspaper
$2.50
When a business places print advertisements in a magazine that has a specific readership reach, it is basing its buying decisions on which feature of the publication?
Ratings for certain shows
Number of listeners being reached
impact
Circulation
Cover pre-event expenses
Blind Carbon Copy
Local newspaper
$2.50
What mailing technique do businesses often use if they do not have software to process a mailing list?
Ratings for certain shows
Number of listeners being reached
impact
Circulation
Cover pre-event expenses
Blind Carbon Copy
Local newspaper
$2.50
Since generated revenue helps organizations, it is important for professional sports or event organizations to develop advance ticket sales plans to accomplish which goal?
Ratings for certain shows
Number of listeners being reached
impact
Circulation
Cover pre-event expenses
Blind Carbon Copy
Local newspaper
$2.50
The cost to a business of radio spots will vary depending on which feature?
Ratings for certain shows
Number of listeners being reached
impact
Circulation
Cover pre-event expenses
Blind Carbon Copy
Local newspaper
$2.50
Which is the most appropriate promotional medium for a local hardware store?
Ratings for certain shows
Number of listeners being reached
impact
Circulation
Cover pre-event expenses
Blind Carbon Copy
Local newspaper
$2.50
Which is a qualitative media factor used in the selection of promotional media?
Ratings for certain shows
Number of listeners being reached
impact
Circulation
Cover pre-event expenses
Blind Carbon Copy
Local newspaper
$2.50
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