SEM 3.06 - 3.08 part B

Match it! Select the correct answer from the pull down...Good luck!

When a business places print advertisements in a magazine that has a specific readership reach, it is basing its buying decisions on which feature of the publication?

A business wants to sell a shipment of goods by the end of the current workweek at the lowest possible advertising cost. Which form of promotional media would be best to use?

Which is the most appropriate promotional medium for a local hardware store?

An advertiser spent $117,000 for 12 television spots with a total of 240 GRPs (gross rating points). What was the cost per GRP?

Which is a qualitative media factor used in the selection of promotional media?

Which type of media should an event planner use to promote an upcoming local charity event to the general public?

What mailing technique do businesses often use if they do not have software to process a mailing list?

Which computer program prevents e-mail messages containing the word “free” in the subject header from entering an inbox?