Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
SEM 3.06 - 3.08 Part B
Test Description: SEM 3.06 - 3.08 part B
Instructions: Answer all questions to get your test result.
1) Which computer program prevents e-mail messages containing the word “free” in the subject header from entering an inbox?
A
Gophers
B
Queues
C
Servers
D
Filters
2) What mailing technique do businesses often use if they do not have software to process a mailing list?
A
Bookmark feature
B
Blind Carbon Copy
C
Internet service provider
D
Autoresponder
3) The body of an e-mail message that reads, “Dear Sue, we hope you are enjoying the newsletter,” is an example of which type of message?
A
Personalized
B
Compelling
C
Focused
D
understandable
4) Which is a qualitative media factor used in the selection of promotional media?
A
CPM
B
frequency
C
impact
D
reach
5) A business owner who wants to obtain a reduced rate for a series of local radio commercials might contract for what type of promotion?
A
package
B
display
C
transit
D
contingent
6) What is an important factor in determining rates for outdoor advertising?
A
Short life
B
Visibility
C
Ease of placement
D
artistic appeal
7) A business owner saved money by contracting with the local newspaper to purchase a series of ads over a period of time. The business is entitled to which return?
A
Volume discount
B
flat rate
C
Preferred position
D
Free insert
8) The cost to a business of radio spots will vary depending on which feature?
A
Size of business
B
Type of information being aired
C
Number of listeners being reached
D
Basic production costs
9) A business that asks to have an advertisement presented at a specific time on the air or in a special place in a newspaper will most likely have which experience?
A
Not have its request granted
B
Pay a higher price for the ad
C
Pay the standard fee for the ad
D
Need to be a regular advertiser
10) Which type of media should an event planner use to promote an upcoming local charity event to the general public?
A
magazine
B
local TV
C
national newspaper
D
direct mail
11) A business wants to sell a shipment of goods by the end of the current workweek at the lowest possible advertising cost. Which form of promotional media would be best to use?
A
Radio spot commercials
B
An ad in next paper
C
A direct mail campaign
D
Point-of-purchase displays
12) What is the most appropriate media-scheduling strategy for advertising food and other frequently purchased items?
A
Continuous
B
Fighting
C
Intermittent
D
Pulsing
13) A radio station sells a 30-second spot for $500. If the number of listeners is 200,000, what is the cost per thousand (CPM)?
A
$50.00
B
$5.00
C
$25.50
D
$2.50
14) What is the percentage of reach for a local radio sporting-goods advertisement if the target audience is 875,000 18- to 30-year-old males and 303,500 of the target audience is exposed to the message?
A
35
B
36
C
40
D
50
15) An advertiser spent $117,000 for 12 television spots with a total of 240 GRPs (gross rating points). What was the cost per GRP?
A
$587.5
B
$487.5
C
$787.5
D
$687.5
16) Businesses generally pay more for newspaper advertisements when purchasing space at which rate?
A
Run-of-page
B
Frequency
C
Preferred position
D
Contract
17) Businesses that buy broadcast advertising time often ask for information about which information before purchasing the time?
A
Ratings for certain shows
B
Qualifications of management
C
Ownership of the stations
D
Popularity of newscasters
18) Which is the most appropriate promotional medium for a local hardware store?
A
Network television
B
Local rock station
C
National news magazine
D
Local newspaper
19) When a business places print advertisements in a magazine that has a specific readership reach, it is basing its buying decisions on which feature of the publication?
A
Circulation
B
Reputation
C
Motivation
D
Participation
20) Since generated revenue helps organizations, it is important for professional sports or event organizations to develop advance ticket sales plans to accomplish which goal?
A
Cover pre-event expenses
B
Decrease operational costs
C
Reduce the risk of ticket scalping activities
D
Increase general admission ticket sales
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?