Review Game Zone
Games
Test
Preview
Back
Match it!
Match it! Select the correct answer from the pull down...Good luck!
This type of advertising aims to build an image by using common elements to define what a product or company stands for and to give it a personality in the minds of consumers.
personal selling
it has a relatively low total cost.
television ad
focuses attention on the salesperson and the sales presentation.
Personal selling provides the opportunity to follow up with customers.
art director
brand advertising
set objectives
The first mental stage of the consumer decision-making process occurs when the customer
personal selling
it has a relatively low total cost.
television ad
focuses attention on the salesperson and the sales presentation.
Personal selling provides the opportunity to follow up with customers.
art director
brand advertising
set objectives
The person in an advertising agency who is typically responsible for how an ad will look is called the
personal selling
it has a relatively low total cost.
television ad
focuses attention on the salesperson and the sales presentation.
Personal selling provides the opportunity to follow up with customers.
art director
brand advertising
set objectives
In the United States, most advertising dollars are spent on
personal selling
it has a relatively low total cost.
television ad
focuses attention on the salesperson and the sales presentation.
Personal selling provides the opportunity to follow up with customers.
art director
brand advertising
set objectives
Which of the following is not a disadvantage of personal selling?
personal selling
it has a relatively low total cost.
television ad
focuses attention on the salesperson and the sales presentation.
Personal selling provides the opportunity to follow up with customers.
art director
brand advertising
set objectives
Which of the following allows the most product information to be communicated to a customer?
personal selling
it has a relatively low total cost.
television ad
focuses attention on the salesperson and the sales presentation.
Personal selling provides the opportunity to follow up with customers.
art director
brand advertising
set objectives
The first step in the process of creating an advertising campaign is to
personal selling
it has a relatively low total cost.
television ad
focuses attention on the salesperson and the sales presentation.
Personal selling provides the opportunity to follow up with customers.
art director
brand advertising
set objectives
All of the following are advantages of television advertising except
personal selling
it has a relatively low total cost.
television ad
focuses attention on the salesperson and the sales presentation.
Personal selling provides the opportunity to follow up with customers.
art director
brand advertising
set objectives
Check it!