Review Game Zone
Games
Test
Preview
Back
Match it!
Match it! Select the correct answer from the pull down...Good luck!
When a sports marketer considers factors such as lifestyles and interest levels in a specific sport, he or she is segmenting a market on the basis of which segment?
Disposable income
Satisfy customer wants
an endorsement.
Demographics
Professional athletes
Stadium signage
trailers.
Psychographics
What should a sport or an event do in order to be successful?
Disposable income
Satisfy customer wants
an endorsement.
Demographics
Professional athletes
Stadium signage
trailers.
Psychographics
After a volleyball player wins a gold medal in the summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of
Disposable income
Satisfy customer wants
an endorsement.
Demographics
Professional athletes
Stadium signage
trailers.
Psychographics
An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have which resource?
Disposable income
Satisfy customer wants
an endorsement.
Demographics
Professional athletes
Stadium signage
trailers.
Psychographics
A vital promotional technique for entertainment marketing is the use of
Disposable income
Satisfy customer wants
an endorsement.
Demographics
Professional athletes
Stadium signage
trailers.
Psychographics
The promoters of an extreme-sports weekend would most likely target which demographic group?
Disposable income
Satisfy customer wants
an endorsement.
Demographics
Professional athletes
Stadium signage
trailers.
Psychographics
Which is a factor that sports and event marketers consider when targeting customers for a specific event?
Disposable income
Satisfy customer wants
an endorsement.
Demographics
Professional athletes
Stadium signage
trailers.
Psychographics
A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
Disposable income
Satisfy customer wants
an endorsement.
Demographics
Professional athletes
Stadium signage
trailers.
Psychographics
Check it!