SEM I 3.01-3.02 Study Guides

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After a volleyball player wins a gold medal in the summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of

What form of advertising involves a company paying an athlete to appear in a televison commercial or newspaper ad?

Males between the ages of 18–35 who are sports-minded and live in Orlando, Florida is an example of which group?

A sporting-goods store reviews its sales records to determine if it should continue carrying snowboards. How is the store using the marketing information?

What should a sport or an event do in order to be successful?

An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have which resource?

A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?

The promoters of an extreme-sports weekend would most likely target which demographic group?