SEM I 3.01-3.02 Study Guides Question Preview (ID: 39833)


Study Guides 3.01-3.02. TEACHERS: click here for quick copy question ID numbers.

Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising.
a) out-of-home
b) newspaper
c) direct
d) radio

A vital promotional technique for entertainment marketing is the use of
a) distribution.
b) vertical integration
c) broadcast webs.
d) trailers.

A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
a) Stadium signage
b) Opt-in e-mail
c) Contest
d) Newspaper

When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to
a) assume that literal language translations are acceptable.
b) use the same advertising strategy with all markets.
c) develop different brands for each market.
d) adapt promotional messages for each market.

After a volleyball player wins a gold medal in the summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of
a) an endorsement.
b) publicity.
c) a sponsorship
d) loyalty marketing

What form of advertising involves a company paying an athlete to appear in a televison commercial or newspaper ad?
a) Endorsement
b) Testimonial
c) Promotion
d) Broadcast

Males between the ages of 18–35 who are sports-minded and live in Orlando, Florida is an example of which group?
a) Niche market
b) Demographic characteristic
c) Sponsor
d) Marketing mix

An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have which resource?
a) Past experience
b) Athletic ability
c) Leisure time
d) Disposable income

Which is a factor that sports and event marketers consider when targeting customers for a specific event?
a) Personalities
b) Demographics
c) Expectations
d) Affiliations

What should a sport or an event do in order to be successful?
a) Earn maximum profits
b) Generate favorable press
c) Satisfy customer wants
d) Promote popular causes

A sporting-goods store reviews its sales records to determine if it should continue carrying snowboards. How is the store using the marketing information?
a) To schedule deliveries
b) To monitor employee performance
c) To make product-management decisions
d) To evaluate vendor relationships

When a sports marketer considers factors such as lifestyles and interest levels in a specific sport, he or she is segmenting a market on the basis of which segment?
a) Gender
b) Demographics
c) Geographics
d) Psychographics

The promoters of an extreme-sports weekend would most likely target which demographic group?
a) Professional athletes
b) Older men, ages 40–50
c) Business executives
d) Young men, ages 12–34

What was the name of The Lone Rangers horse?
a) Spot
b) Silver
c) Trigger
d) Scout

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