SEM I 2.04-2.06

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A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?

Primary research includes collecting data for

What type of competitor information is important for sport/event organizations to maintain in a database?

Which of the following internal records might a business use to analyze information regarding customer satisfaction levels:

One type of sport/event marketing information is information that is obtained from

What type of marketing information might a business obtain by monitoring sales invoices?

A sport/event marketer is having difficulty finding data about a competitor. The competitor's financial records are not public access. Which disadvantage of secondary research does this situation illustrate?

Which of the following might a sport/event organization search to obtain marketing information