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What type of marketing information might a business obtain by monitoring sales invoices?
Sales reports
advertising media
comment cards
Opie
price lists
customer profiles
It can be incomplete.
spectators
What type of competitor information is important for sport/event organizations to maintain in a database?
Sales reports
advertising media
comment cards
Opie
price lists
customer profiles
It can be incomplete.
spectators
What internal records do many businesses monitor in order to obtain useful marketing information?
Sales reports
advertising media
comment cards
Opie
price lists
customer profiles
It can be incomplete.
spectators
One type of sport/event marketing information is information that is obtained from
Sales reports
advertising media
comment cards
Opie
price lists
customer profiles
It can be incomplete.
spectators
Which of the following internal records might a business use to analyze information regarding customer satisfaction levels:
Sales reports
advertising media
comment cards
Opie
price lists
customer profiles
It can be incomplete.
spectators
A database of competitor information often contains information about the competitor's
Sales reports
advertising media
comment cards
Opie
price lists
customer profiles
It can be incomplete.
spectators
A sport/event marketer is having difficulty finding data about a competitor. The competitor's financial records are not public access. Which disadvantage of secondary research does this situation illustrate?
Sales reports
advertising media
comment cards
Opie
price lists
customer profiles
It can be incomplete.
spectators
On the Andy Griffith Show, sheriff Taylor had a son named_______
Sales reports
advertising media
comment cards
Opie
price lists
customer profiles
It can be incomplete.
spectators
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