SEM I 2.04-2.06 Question Preview (ID: 39832)
Study Guides Review 2.04-2.06.
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Which of the following sources is the most appropriate for obtaining primary marketing information about fans' opinions about a rock band's new album:
a) concession vendors
b) concert attendees
c) event ushers
d) facility managers
One type of sport/event marketing information is information that is obtained from
a) managers
b) referees
c) coaches
d) spectators
One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities and the level of its services is by
a) reading industry publications
b) surveying club members
c) viewing competitors' web sites
d) collecting promotional literature
Primary research includes collecting data for
a) marketers across the industry to use.
b) informational purposes only.
c) the current research project
d) understanding economic cycles.
A database of competitor information often contains information about the competitor's
a) budget structure
b) production techniques
c) advertising media
d) creative strategy
Which of the following might a sport/event organization search to obtain marketing information
a) foundations
b) media
c) newsletters
d) internet
A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?
a) youth magazine
b) government census
c) national news outlet
d) sporting goods association
What type of competitor information is important for sport/event organizations to maintain in a database?
a) consumption
b) demographics
c) market size
d) price lists
What internal records do many businesses monitor in order to obtain useful marketing information?
a) Sales reports
b) Trade journals
c) industry projections
d) print advertisements
Which of the following is a reason why businesses should regularly monitor their internal records that contain marketing information:
a) To compile regulatory data
b) To review employment trends
c) To analyze product performance
d) To prioritize investment goals
What type of marketing information might a business obtain by monitoring sales invoices?
a) service tactics
b) profit margin
c) sales territory
d) customer profiles
Which of the following internal records might a business use to analyze information regarding customer satisfaction levels:
a) expense reports
b) debit receipts
c) credit reports
d) comment cards
A sport/event marketer is having difficulty finding data about a competitor. The competitor's financial records are not public access. Which disadvantage of secondary research does this situation illustrate?
a) It can be out of date.
b) It can be incomplete.
c) It can be costly
d) It can be time-consuming.
On the Andy Griffith Show, sheriff Taylor had a son named_______
a) Floyd
b) Goober
c) Opie
d) Otis
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