2017 SEM I Unit 2 Exam Part II

Match it! Select the correct answer from the pull down...Good luck!

What kind of goals should sports or event marketers set if they have the appropriate data?

What should an employee do to determine whether or not the complaint of a customer is justified?

The hostess received a reservation request from someone for eight people. The hostess stated that the restaurant will provide only one check for parties of eight+ . The caller was dissatisfied. What is the major area of concern for the complaint?

What should a business anticipate when developing a project plan?

Which situation are businesses whose employees regularly make mistakes while taking telephone orders likely to experience?

When or how should a professional soccer league obtain information about its fans in order to learn about the needs and wants of a target market?

Information about sponsorship, cost, marketing opportunities, and audience demographics appearing together is an example of which situation?

Customers who seem to disagree, question, or look for error in almost everything and everybody are which type of customers?