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The chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact
Entertainment
A testimony
Unique experience
Trademarked property
A combination of goods and services
Naming rights
Fiscal
Sponsorship management
Which is the basis for the licensing process?
Entertainment
A testimony
Unique experience
Trademarked property
A combination of goods and services
Naming rights
Fiscal
Sponsorship management
What are most sports or event products classified as?
Entertainment
A testimony
Unique experience
Trademarked property
A combination of goods and services
Naming rights
Fiscal
Sponsorship management
A person responsible for matching up corporations with events that reach his or her target market has a career in which area?
Entertainment
A testimony
Unique experience
Trademarked property
A combination of goods and services
Naming rights
Fiscal
Sponsorship management
What is a celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial giving?
Entertainment
A testimony
Unique experience
Trademarked property
A combination of goods and services
Naming rights
Fiscal
Sponsorship management
What might a sports organization offer a business to encourage that business to sponsor an event?
Entertainment
A testimony
Unique experience
Trademarked property
A combination of goods and services
Naming rights
Fiscal
Sponsorship management
Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by which value of the game?
Entertainment
A testimony
Unique experience
Trademarked property
A combination of goods and services
Naming rights
Fiscal
Sponsorship management
One characteristic of event marketing involves promoting and selling which product or service?
Entertainment
A testimony
Unique experience
Trademarked property
A combination of goods and services
Naming rights
Fiscal
Sponsorship management
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