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SEM I Unit 2 Part 1
Test Description: SEM I Unit 2 Part 1
Instructions: Answer all questions to get your test result.
1) Which is a characteristic of the sports or event industry?
A
Employs only those people who have athletic ability
B
Manages a worldwide media network
C
Communicates with a limited audience
D
Provides products that are different for each consumer
2) Surrounding communities benefit from professional sports teams by which action occurring?
A
Making seat licenses available to season ticket holders
B
Attracting tourist dollars
C
Endorsing local political candidates
D
Hiring handlers to make sure athletes behave
3) The chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact
A
Total
B
Indirect
C
Fiscal
D
Direct
4) Which is an example of promoting a sports event?
A
Delivering exercise bikes to retailers
B
Holding a race for a charitable organization
C
Distributing information about a NASCAR race
D
Selling food products to a concession stand
5) Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of which type of marketing?
A
Event
B
Target
C
Direct
D
Mass
6) One characteristic of event marketing involves promoting and selling which product or service?
A
One characteristic of event marketing involves promoting and selling which product or service?
B
Nonperishable item
C
Physical appeal
D
Unique experience
7) A person responsible for matching up corporations with events that reach his or her target market has a career in which area?
A
Advertising sales
B
Hospitality
C
Sponsorship management
D
Sales promotion
8) What are most sports or event products classified as?
A
Pure services
B
Pure goods
C
A combination of rented and owned-goods services
D
A combination of goods and services
9) Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by which value of the game?
A
Economic
B
Physical
C
Financial
D
Entertainment
10) Approximately 85% of season ticket holders for a sports organization live or work within two hours of the home playing field of the team. What factor motivates the decision to buy season tickets?
A
The design and layout of the venue
B
The unpredictable performance of the team
C
The geographic location of the stadium
D
The sense of loyalty to the coach of the team
11) When designing an event program for a charity event, it is important to perform which action?
A
Provide product samples
B
Include the printing costs on the back cover
C
Offer free admission coupons to other events
D
Acknowledge the event sponsors
12) Which is the basis for the licensing process?
A
Trademarked property
B
Manufacturing
C
Sponsorship
D
The fans
13) What should be included in an event program if it is longer than four pages?
A
Statement of organizers
B
Table of contents
C
Satisfaction survey
D
Local news articles
14) What might a sports organization offer a business to encourage that business to sponsor an event?
A
Naming rights
B
Partial ownership
C
Percent of profits
D
Free advertising
15) A primary reason that large businesses purchase the naming rights to a new sports or event facility is due to which situation?
A
It provides exclusivity and has potential to maximize exposure
B
It reduces the need to engage in other promotional activities
C
It usually increases spectator fan-base loyalty levels
D
It is the least expensive way to create name recognition
16) What are royalties?
A
A percentage of taxes
B
A percentage of expected sales
C
A percentage of union dues
D
A percentage of actual sales
17) What is a celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial giving?
A
A personal observation
B
A testimony
C
An interview
D
A sales presentation
18) A sports or an event organization will use a team name, mascot, and logo as important elements to create and maintain which promotion effort?
A
Image extension
B
Financial accountability
C
Brand awareness
D
Market segmentation
19) Athletes are often considered to be particularly effective promoting products related to which of their areas?
A
Lifestyle
B
Background
C
Sport
D
Education
20) NASCAR fans demonstrate which activity when they list the sponsors featured on the car or clothing of their favorite driver?
A
Public service
B
Brand recognition
C
Sponsorship clutter
D
Ambush marketing
*select an answer for all questions
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