SEM II 4.05 Study Guide 1

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Which information is known when conducting a market analysis about the demand for a product?

An important step in the process of developing a marketing plan involves selecting which component?

What is a potential threat a manager might identify in a SWOT analysis?

The marketing objectives that a business develops for its marketing plan should lead to which situation?

When it is conducting a competitive analysis a firm discovers a competitor's weakness. Which condition has the firm most likely uncovered?

Which is an activity that a business performs when conducting a competitive analysis?

By conducting a competitive analysis, businesses often are able to determine if they have which attribute?

The marketing strategy of a marketing plan should include which component?