Review Game Zone
Games
Test
Preview
Back
Match it!
Match it! Select the correct answer from the pull down...Good luck!
The marketing strategy of a marketing plan should include which component?
Strengths, weaknesses, opportunities, and threats
A competitive advantage
Target market
Marketplace opportunity
Lack of management depth
9%
Detailed product description
Growing government regulation
By conducting a competitive analysis, businesses often are able to determine if they have which attribute?
Strengths, weaknesses, opportunities, and threats
A competitive advantage
Target market
Marketplace opportunity
Lack of management depth
9%
Detailed product description
Growing government regulation
The MKO Company projects that sales will increase from $675,900 this year to $736,731 next year. What is the forecasted percentage of the sales increase?
Strengths, weaknesses, opportunities, and threats
A competitive advantage
Target market
Marketplace opportunity
Lack of management depth
9%
Detailed product description
Growing government regulation
An important step in the process of developing a marketing plan involves selecting which component?
Strengths, weaknesses, opportunities, and threats
A competitive advantage
Target market
Marketplace opportunity
Lack of management depth
9%
Detailed product description
Growing government regulation
SWOT analysis is a technique for summarizing which components of a company?
Strengths, weaknesses, opportunities, and threats
A competitive advantage
Target market
Marketplace opportunity
Lack of management depth
9%
Detailed product description
Growing government regulation
What is a potential threat a manager might identify in a SWOT analysis?
Strengths, weaknesses, opportunities, and threats
A competitive advantage
Target market
Marketplace opportunity
Lack of management depth
9%
Detailed product description
Growing government regulation
When it is conducting a competitive analysis a firm discovers a competitor's weakness. Which condition has the firm most likely uncovered?
Strengths, weaknesses, opportunities, and threats
A competitive advantage
Target market
Marketplace opportunity
Lack of management depth
9%
Detailed product description
Growing government regulation
What is a potential weakness a manager might identify in a SWOT analysis?
Strengths, weaknesses, opportunities, and threats
A competitive advantage
Target market
Marketplace opportunity
Lack of management depth
9%
Detailed product description
Growing government regulation
Check it!
Match it!
Match it!