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Which is an activity that a business performs when conducting a competitive analysis?
Market potential
Increased sales
Lack of management depth
9%
A competitive advantage
Growing government regulation
Detailed product description
Monitors marketing strategies of rivals
What is a potential weakness a manager might identify in a SWOT analysis?
Market potential
Increased sales
Lack of management depth
9%
A competitive advantage
Growing government regulation
Detailed product description
Monitors marketing strategies of rivals
Which information is known when conducting a market analysis about the demand for a product?
Market potential
Increased sales
Lack of management depth
9%
A competitive advantage
Growing government regulation
Detailed product description
Monitors marketing strategies of rivals
The marketing objectives that a business develops for its marketing plan should lead to which situation?
Market potential
Increased sales
Lack of management depth
9%
A competitive advantage
Growing government regulation
Detailed product description
Monitors marketing strategies of rivals
By conducting a competitive analysis, businesses often are able to determine if they have which attribute?
Market potential
Increased sales
Lack of management depth
9%
A competitive advantage
Growing government regulation
Detailed product description
Monitors marketing strategies of rivals
The MKO Company projects that sales will increase from $675,900 this year to $736,731 next year. What is the forecasted percentage of the sales increase?
Market potential
Increased sales
Lack of management depth
9%
A competitive advantage
Growing government regulation
Detailed product description
Monitors marketing strategies of rivals
What is a potential threat a manager might identify in a SWOT analysis?
Market potential
Increased sales
Lack of management depth
9%
A competitive advantage
Growing government regulation
Detailed product description
Monitors marketing strategies of rivals
The marketing strategy of a marketing plan should include which component?
Market potential
Increased sales
Lack of management depth
9%
A competitive advantage
Growing government regulation
Detailed product description
Monitors marketing strategies of rivals
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