SEM II 2.09 Study Guide

Match it! Select the correct answer from the pull down...Good luck!

A business coordinates its advertising, visual merchandising, and special events in order to accomplish which goal?

What is the primary factor that marketers must consider when allocating funds to the promotional budget?

When should sports or event organizers consider hiring a promotional agency?

Which component might a business lose if it fails to inform its employees about the goods and services being promoted?

Marketers often develop and publish a promotional calendar of events in order to use it in which manner?

A business made $2.5 million in sales this year, and estimates a 5% increase in sales for the coming year. If the company allocates 10% of expected sales for promotional activities, how much would be allocated for next year's promotion?

For which situation might a business decide to increase the percentage of net sales allocated to its promotional budget?

When preparing promotional budgets, a guideline to follow is to keep them flexible due to budgets serve as which component?