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Which is an example of coordinating promotional activities?
Competitors are spending more.
Sales
A business advertises a product and mails free samples to consumers.
Reach a large audience
Advertising tool
If a large event is scheduled in many cities over time.
Reinforce interest
Personal selling
A business that uses advertised specials to attract customer interest should use displays to accomplish which action?
Competitors are spending more.
Sales
A business advertises a product and mails free samples to consumers.
Reach a large audience
Advertising tool
If a large event is scheduled in many cities over time.
Reinforce interest
Personal selling
When should sports or event organizers consider hiring a promotional agency?
Competitors are spending more.
Sales
A business advertises a product and mails free samples to consumers.
Reach a large audience
Advertising tool
If a large event is scheduled in many cities over time.
Reinforce interest
Personal selling
Marketers often develop and publish a promotional calendar of events in order to use it in which manner?
Competitors are spending more.
Sales
A business advertises a product and mails free samples to consumers.
Reach a large audience
Advertising tool
If a large event is scheduled in many cities over time.
Reinforce interest
Personal selling
For which situation might a business decide to increase the percentage of net sales allocated to its promotional budget?
Competitors are spending more.
Sales
A business advertises a product and mails free samples to consumers.
Reach a large audience
Advertising tool
If a large event is scheduled in many cities over time.
Reinforce interest
Personal selling
Many businesses coordinate a wide variety of promotional activities, such as advertising, special events, and displays, in order to accomplish which goal?
Competitors are spending more.
Sales
A business advertises a product and mails free samples to consumers.
Reach a large audience
Advertising tool
If a large event is scheduled in many cities over time.
Reinforce interest
Personal selling
Which component might a business lose if it fails to inform its employees about the goods and services being promoted?
Competitors are spending more.
Sales
A business advertises a product and mails free samples to consumers.
Reach a large audience
Advertising tool
If a large event is scheduled in many cities over time.
Reinforce interest
Personal selling
A small start-up that sells its products to other businesses might consider allocating a large portion of its promotional budget to which activity?
Competitors are spending more.
Sales
A business advertises a product and mails free samples to consumers.
Reach a large audience
Advertising tool
If a large event is scheduled in many cities over time.
Reinforce interest
Personal selling
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