A business that uses advertised specials to attract customer interest should use displays to accomplish which action?
When preparing promotional budgets, a guideline to follow is to keep them flexible due to budgets serve as which component?
What is the primary factor that marketers must consider when allocating funds to the promotional budget?
When should sports or event organizers consider hiring a promotional agency?
Marketers often develop and publish a promotional calendar of events in order to use it in which manner?
A business made $2.5 million in sales this year, and estimates a 5% increase in sales for the coming year. If the company allocates 10% of expected sales for promotional activities, how much would be allocated for next year's promotion?
For which situation might a business decide to increase the percentage of net sales allocated to its promotional budget?
Which is an example of coordinating promotional activities?
Many businesses coordinate a wide variety of promotional activities, such as advertising, special events, and displays, in order to accomplish which goal?
A small start-up that sells its products to other businesses might consider allocating a large portion of its promotional budget to which activity?
A business coordinates its advertising, visual merchandising, and special events in order to accomplish which goal?
Which component might a business lose if it fails to inform its employees about the goods and services being promoted?
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