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SEM II 2.09 Study Guide
Test Description: SEM II
Instructions: Answer all questions to get your test result.
1) A business that uses advertised specials to attract customer interest should use displays to accomplish which action?
A
Increase interest
B
Displace interest
C
Overcome interest
D
Reinforce interest
2) When preparing promotional budgets, a guideline to follow is to keep them flexible due to budgets serve as which component?
A
Objectives
B
Concepts
C
Forecasts
D
Techniques
3) What is the primary factor that marketers must consider when allocating funds to the promotional budget?
A
Size of the organization
B
Inventory levels
C
Corporate accounting system
D
Promotional mix
4) When should sports or event organizers consider hiring a promotional agency?
A
Hiring additional personnel to oversee promotional efforts.
B
Before corporate sponsors have been secured.
C
After a small event has established a positive reputation.
D
If a large event is scheduled in many cities over time.
5) Marketers often develop and publish a promotional calendar of events in order to use it in which manner?
A
Advertising tool
B
Pricing document
C
Policy guide
D
Operating system
6) A business made $2.5 million in sales this year, and estimates a 5% increase in sales for the coming year. If the company allocates 10% of expected sales for promotional activities, how much would be allocated for next year's promotion?
A
$250,000
B
$262,500
C
$255,000
D
$265,500
7) For which situation might a business decide to increase the percentage of net sales allocated to its promotional budget?
A
Consumers want more coupons.
B
Radio stations are charging more
C
Suppliers want more coverage.
D
Competitors are spending more.
8) Which is an example of coordinating promotional activities?
A
Members of the distribution channel share advertising costs.
B
A famous athlete endorses a product in television and magazine ads.
C
A business develops an annual schedule for window displays.
D
A business advertises a product and mails free samples to consumers.
9) Many businesses coordinate a wide variety of promotional activities, such as advertising, special events, and displays, in order to accomplish which goal?
A
Maintain appearances
B
Reach a large audience
C
Spread out promotional funds
D
Keep employees occupied
10) A small start-up that sells its products to other businesses might consider allocating a large portion of its promotional budget to which activity?
A
Publicity
B
Research
C
Advertising
D
Personal selling
11) A business coordinates its advertising, visual merchandising, and special events in order to accomplish which goal?
A
Forecast sales
B
Attract customers
C
Improve relations
D
Develop policies
12) Which component might a business lose if it fails to inform its employees about the goods and services being promoted?
A
Basics
B
Credit
C
Image
D
Sales
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