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For the longest exposure (time), an advertiser would use
magazines.
the market it wants to reach.
the newspaper.
an audience.
pricing.
the business that is paying for the ad.
people.
junk mail.
The main advertising medium in the United States is
magazines.
the market it wants to reach.
the newspaper.
an audience.
pricing.
the business that is paying for the ad.
people.
junk mail.
The number of homes or people exposed to an ad is referred to as
magazines.
the market it wants to reach.
the newspaper.
an audience.
pricing.
the business that is paying for the ad.
people.
junk mail.
The type of medium an advertiser uses depends on
magazines.
the market it wants to reach.
the newspaper.
an audience.
pricing.
the business that is paying for the ad.
people.
junk mail.
Direct mail is often referred to as
magazines.
the market it wants to reach.
the newspaper.
an audience.
pricing.
the business that is paying for the ad.
people.
junk mail.
All of the following are factors of media costs except
magazines.
the market it wants to reach.
the newspaper.
an audience.
pricing.
the business that is paying for the ad.
people.
junk mail.
Some people support the inclusion in the marketing mix of a fifth “p,” which stands for
magazines.
the market it wants to reach.
the newspaper.
an audience.
pricing.
the business that is paying for the ad.
people.
junk mail.
The function of marketing that involves decisions about how much to charge for products and services is called
magazines.
the market it wants to reach.
the newspaper.
an audience.
pricing.
the business that is paying for the ad.
people.
junk mail.
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